5 Ways to research video content ideas

5 Ways to research video content ideas

Step1: Watch the videos on the page

Step 2: Download the planning guides 

Step 3: Use the video and guide resources below in each section to help you gather research for your plan.

Step 4: Sign up to the Booth Club below for our weekly vlog straight to your door..well, e-mail.

Ways to research video content ideas

Step1: Watch the videos on the page

Step 2: Download the planning guides 

Step 3: Use the video and guide resources below in each section to help you gather research for your plan.

5 ways to research video content ideas

Researching content ideas

The key to getting the right results every time with your video marketing is establishing what the common questions – those FAQs – your target market is asking. It’s not always easy to work out, but when coming up with ideas for content this is something that all successful brands do – regardless of their budget.

What you need is a solid content base that informs and entertains. It’s the perfect blend and that’s why we call it infotainment. The next 5 videos cover some of the methods you can employ to make your content cup runneth over.

How to research and plan content for video marketing

Researching content ideas

The key to getting the right results every time with your video marketing is establishing what the common questions – those FAQs – your target market is asking. It’s not always easy to work out, but when coming up with ideas for content this is something that all successful brands do – regardless of their budget.

What you need is a solid content base that informs and entertains. It’s the perfect blend and that’s why we call it infotainment. The next 5 videos cover some of the methods you can employ to make your content cup runneth over.

Surveying 

Your existing clients hold a goldmine of invaluable information and insight about your service. They are the ones who really know what your service is actually like, what you could be doing better, and what they’d like to know more about.

But if you don’t ask, you don’t get. The only way for you to become privy to this priceless information is to ask.

By devising 3 killer questions to ask you will be giving yourself solid foundations to build all your video content on.

The ultimate result is when you see that your own business goals match the content your clients need and are calling for. When this magic moment happens you know that you are primed for video. What’s more, you’ll be able to feel confident in your research and trust that it’ll work.

For example, a video comparing two of your products and services in the style of a review could work on at least two levels. Firstly, it means your prospects come to you pre-framed before they engage with your sales team. Secondly, it helps your prospects to quickly and easily make the best choice for their needs.

Competition research

Audience research is one thing – and it’s important – but it’s also well worth researching the competition too. Choose a handful of your competitors, from your rivals on the other side of town to the multinational corporation. These are the people you might do battle with one day. Look at what they are do well, what they do not so well, and work out what you could do better.

Infiltrate/stalk/thoroughly research (however you want to look at it) their website and social channels. Look at the content your competitors are posting. Look at their use of lead magnets. How consistent are they with their content? If they aren’t then they have left the door wide open for you to steam in, steal their thunder and blow them out of the water!

The icing on the cake for competition research are tools like Moz and Buzz Sumo. These will enable you to see which bits of your competitors’ content is ranking, what their domain authority is – and generally to evaluate their overall digital presence.

Brainstorming

Okay, it’s a cliché but two heads are better than one. Setting aside the time to put yourself in the shoes of your ideal clients and to think about the questions they might ask at each stage of being in your sales funnel is time very well spent indeed.

Split your brainstorming into two parts. First, choose your participants and download the first guide for all. Each person needs to think about the problems and questions that your ideal clients would have as they travel through your funnel.

Finally, make the time to meet and share your findings. Chances are, you’ll see some common themes developing.

Hijack the news

Everybody knows the importance of being in the right place at the right time. This is why hijacking the news make so much sense. Basically, if it’s in the news, people are talking about it and people care. The same is true of events as well as breaking news – and every industry and sector will have key events that are worth hijacking.

 Google trends is a fab tool to look at the most popular seasonal searches.

Hijack the news

Everybody knows the importance of being in the right place at the right time. This is why hijacking the news make so much sense. Basically, if it’s in the news, people are talking about it and people care. The same is true of events as well as breaking news – and every industry and sector will have key events that are worth hijacking.

 Google trends is a fab tool to look at the most popular seasonal searches.

Horizontal thinking

If you want people to share your content or if you think your sector is a little bit unsexy, you need a spot of horizontal thinking to create a super-engaged audience.

Slug pellets, for example. The problem your audience is facing is… er… slugs. That’s about it really. You might think that there is a limit to the amount of content that you could create that will add value to your audience.

But what you need to do is to take a side step for a moment and look around the subject of slugs…

The reason they want to stop the slugs is because the slugs are destroying their vegetables. They care about this because they want to grow the best possible vegetables – and because they are really into gardening. There’s the content clue for you: gardens and gardening.

So, a video about slug pellets probably won’t cut the mustard; but a ‘How to..,’ video offering great tips about maintaining a vegetable patch will make great content.

For great video content and genuine value for your viewers, go horizontal!