Guest vlog speical: A guide to not losing an award again.
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You’ll never forget not winning an award – A guide to not losing again
This week, we have a very special guest: Kate from Meredith Marketing… “The feeling of not winning an award is one that you will never forget. So, what do you do? Pack up, go home, quit… yep, that’s one option…
The other option is that you just say, ‘Okay, I’m going to learn, I’m going to give it another go and see what happens.’ Business Film Booth lost the Hertfordshire Business Awards in 2015.
I didn’t know them then, but I met them about a year ago and realised that what they were doing with Business Film Booth was absolutely brilliant. And guess what I said – You’ve got to enter awards!”
After being quite bitter about losing in a final, we’d kind of thrown awards in the bin. Kate convinced us that we had something pretty special going on and we let her help us with our next award entry.
“A fresh pair of eyes is really important for your award submission, People outside your business, or your staff or team, can help you see things that you don’t realise and appreciate are actually really great.
What we did with Business Film Booth was even better because we got 2 other experts involved. We sat with all 5 of us (that’s 3 fresh pairs of eyes) and brainstormed through all the questions and worked out the fantastic stories we could tell about Business Film Booth.”
2. Spend more time on your entry to bag a win
“I discovered that one of the reasons, perhaps, that they didn’t win last time was that they simply hadn’t put enough time into it. They said they’d spent about 20 minutes to half an hour on it – well, that’s just never going to be good enough! You really need to put in a sensible and proper amount of time to do yourself justice.
You need set aside a day at least (and probably a bit longer) to have the maximum impact. Then you need more time to be creative and to make your submission look absolutely fantastic.”
So, what happened next?
We won! We got the badge, we got the trophy but the most exciting thing was what happened around all of this.
When we entered the awards originally, on our own, we thought that all you won was a badge, and that’s all we really cared about. But the best thing about winning this latest set of awards is what it’s done for our business online.
My LinkedIn profile views shot up by 50% in a week. I reconnected with people that I hadn’t spoken to in ages. As a result of that, we picked up some new business.
Winning an award: a ready-made icebreaker
Now we walk into rooms and people know who we are. They are talking to us, and they’ve already had an icebreaker to start the conversation. The real benefit of winning the award was that people started to notice us more.
So if you want to go from bitter, twisted, unsmiley and sad face to happy, smiley and ecstatic face like we did, you really need to call in a pro like firstname.lastname@example.org.