Animation vs video production
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Animation vs Video Production
Animation vs Video Production
Animation vs Video; People vs Pixels… what is the ultimate video marketing form? If you’ve got something complex and complicated to unpack then there really is no simpler way to do it than with an animation. Animation simplifies products and services so well that a 4 year old could understand it.
That’s great… if you’re selling to 4 year olds. Often though, your audience will be a little bit more sophisticated than the average 4 year old (*coughs* although ours isn’t!)
Video production: People trump pixels
Dave (Video) reckons he’s got this battle won hands down. In fact, he believes he’s going to make this the shortest ‘Versus’ video ever…People trump pixels. Why? Well, it’s because of the emotional connection. The thing is that personality and humanity are the things that people want to see in real life, so why wouldn’t they want to see them in front of your business?
Animation: Can be customised
Good things come to those who wait and the great thing about animation is that you can customise it when you like. So if you want a new scene added 8 months later you can just have it drawn up. In video land, this would require a whole re-shoot – and who’s got time for that?
Video production: Gives you a personal feel
People who are looking for a quality product or service have got time! Getting across the tactile nature of your product or sharing your expertise and humanity using a vlog can’t be achieved with animation. And who ever comes back to your website to watch another animation?
If you want that personal feel, video is the only way to go. And what are you hiding? The whole point is to get you, your face and your expertise out there as much as possible.
Animation is the equivalent of using cardboard cut-outs of your people when somebody visits your office.
Animation : Keeps you safe from trip hazards
True, but you might want to avoid political correctness. I mean take us as an example. We’re 2 guys who set up a business. We can’t afford to employ any women and we’ve been told that our website is too male-heavy.
What do you want us to do? Dress up? ‘Ed, you’ve left your high heels lying around again!’ Animation hides race, sex and all sorts of potential trip hazards. You just can’t be too careful these days.
Video production: You don’t have to try to please everyone
When you put yourself out there not everyone is going to like you. And that’s fine, because they were never going to buy from you anyway, so putting your people on video just avoids time wasting.
When was the last time you saw a business animation video go viral?
So which one Animation or Video production?
As a video production company, you’d perhaps think we’d be biased and beating the drum with a strong message: Video-Good: Animation-Bad.
And… er… actually, we are…
There’s no denying that animation can simplify the complex and takes away the imperfections of the human. But when you start putting people into your marketing, you’ll experience a benefit like no other. Reality TV and social media have combined to produce a future that is more personal and behind the scenes than ever.
Imagine if Kim Kardashian had a website – actually, she does, and it’s awful) – it wouldn’t be full of animations, it would be selfie videos of her. Why? Because we’re all obsessed with getting to know people and seeing behind the scenes and finding out what makes them tick. When you see someone’s actual face – even if you don’t agree with what’s being said – you’re more likely to trust them.
However, there is an alliance that trumps all…
That is video and animation together in perfect union.
So, if you’re at the stage of choosing between video and animation and you can’t make up your mind, why not combine the two?