How to make a business vlog
8 STEPS TO FOLLOW WHEN VLOGGING
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How to make a business vlog – In 8 Easy-ish Steps
Behind the scenes of how we make our own vlog
In order to show you how to make a business vlog we thought a great way of doing it would be to show you how we make our own. We’re going to take you behind the scenes from the process of the idea to the finished product.
1. Vlog Topic
It’s flipping hard coming up with a new topic every single week… Or is it? In order to come up with topics you have to ask yourself: What are my clients’ or prospects’ current problems?
So, have a think about when prospects ring you. Chances are they all ask similar questions and those questions are a great starting point for vlog topics. Simply jot down the top 5 most commonly asked questions that you get asked.
Or, you could move straight onto a more in-depth way of getting topics…
2. Vlog Research
You probably know all the content that you might want to include in a vlog on a topic because you are an expert in your field. But what you want to use research for is not only filling in minor details but also to see how your competition are making their vlogs.
You want your vlogs to be more entertaining, more detailed and to be talk about the things that the competition aren’t talking about – you need to fill in their gaps. This is what will add extra value for your viewers. If you look hard enough you’ll find what you are looking for.
3.Business Vlog Scripts
We tell people not to have a script and that’s true – you don’t want to be too locked down when it comes to shooting. But we do have a script, it’s just more of a guide.
Once you’ve done all your research and gathered all your information you need to forget all that and just write it all down in a chatty and informal way. You’ll be surprised how well it comes out.
And that brings us onto the next stage – the editing. What? Editing? We haven’t even filmed yet? That’s right, we edit the guide…
4. Editing the vlog guide
So, what we do is this: 1. When Dave writes a script Ed tears it up and throws it in the bin or 2. When Ed writes a script Dave sets it on fire.
But in all seriousness getting some feedback and editing your guide before you film will make the whole experience more enjoyable. You’ll be to relax, safe in the knowledge that what you are saying is good-ish.
We spend time talking over how we might be able to improve our vlog, or get more creative. Its always a really valuable time.
5. Filming your business vlog
We’re now at the stage that a really bad vlogger might start at – no prep, no research, no planning. They just turn the camera on, open their mouth and begin one big, long ramble.
The problem is that this style is massive on YouTube. There are loads of people who are just talking at the camera. This makes the viewer think it’s easy.
They might look like they’re winging it but in order to look like you’re winging it you actually have to be really prepared.
Of course, there are a lot of technical issues to do with filming but the most important ingredient is that you are seen to be having fun. Dive in, make mistakes and the fun will come across.
If you do this right then filming should really be the shortest part of the whole process. The more you do it, the quicker you’ll get.
6. Editing your business vlog
Editing is a mystery to a lot of people but the simple way to look at it is this…
How can I make this better?
So ask yourself: How can I make this more entertaining? Which parts do I need to make stick out? How can I cut out the bits I don’t need? And:
How do I make sure the viewer will want to watch next week?
Feedback Part 2. You’ve already had feedback as you edited your guide, but it’s also a great idea to send your edited video to a peer or someone you really respect for their feedback.
In the early days feedback might be a big trip hazard so be careful. We’ve actually written a blog all about how to ask for and receive quality feedback, but, shorthanded, never ask people ‘Do you like it?’ It’s too open-ended and it won’t get you any useful feedback.
8. Distributing your business vlog
Now you’ve done all the easy parts it’s time to move onto the hardest part of vlogging – distribution.
The general rule of thumb is that if you spend 3 hours writing, filming and editing your vlog then you need to spend at least 3 hours distributing it:
3 hours creating = 3 hours distributing
So, as a minimum, we do the following every week – We… write up the blog, the writer re-writes, add the video, email to list, email to clients, post to Facebook, post to LinkedIn, sponsor on Facebook, remarket to visitors to our site in the last 90 days, remarket on Google, re-post and repeat…
We also use it in sales meetings to explain our service and email it to people when they enquire. We pretty much do as much as we can to get it seen by anyone.
And then hopefully they like it.