How to market in a post GDPR world

How to market in a post GDPR world

“ARRRRRRRRRRRRR”

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How to market in a post GDPR world

“ARRRRRRRRRRRRR”

The GDP”ARRRR” – How to market in a post GDPR world

 

Okay, we know that nobody’s talking about GDPR anymore, BUT… what if a pirate explained everything to you?! I’m going to explain Part 2 in our GDPR series and every time I do Ed is going to translate it into Pirate Talk…

So, let’s dive right in. In this part of the series we want to want to leave the legal stuff behind because, frankly, it’s not even the most important part of it – even though it’s getting all the press.

Pirate: No, forget the lawyers. I do. This bit be important…

For want of a better metaphor, it’s like looking only at the wording of the Declaration of Independence, but ignoring the fact that an entirely new country has just been invented!

Pirate: Now that be a metafour… somewhere between metathree and metafive…

Because, unless GDPR turns out to be a damp unenforced squib, we are all looking at a very different marketing landscape in 2018.

Pirate: I once battled a giant squib…

GDPR – It’s a culture shift

The real big issue is actually the culture shift in which you’re all going to have to change the way you attract and retain your audience. In fact, we’d go as far as to say it’s an opportunity for SMEs to create something that’s completely unique.

Pirate: There be treasure...

Personalised audience

There’s now real value in building a personalised audience that is going to actively seek out your marketing as a desirable experience.

Pirate: This be a desirable marketing experience…

But it’s going to have to have some substance

Pirate: Ohhhh…

The vision

Here’s the vision… Imagine a marketing experience where you could choose from a smorgasbord of useful options. For B2B, that might be a learning journey (videos, blogs, courses, tutorials) towards buying a valuable and/or complex service or product.

Pirate: What he said would also be good for pirates…

For B2C, it might be (How to’s, reviews, news) staying in touch with trends or technology associated with a certain product or service. But in each case, you’re not buying the Mercedes – but you are buying the experience of Mercedes, at no extra cost.

Pirate: He doesn’t buy the Mermaides. He buys the Mermaides experience…

Make a difference

And along the way just a little bit of your brand’s fairy dust ought to be making a positive difference to somebody. If not, you’ll find it very hard to get – and retain – an audience or pipeline.

You might be seeing evidence of this already as some brands are already there. But, this is now going to be the world that we see in marketing by default. So GDPR will simply be weeding out the worst of those remaining practices.

Pirate: I’m regretting volunteering to be the pirate now….

On the delivery end, we’re all going to have to get a lot more creative.

Pirate: But maybe not as creative as this…

The GDP”ARRRR” – How to market in a post GDPR world

 

Okay, we know that nobody’s talking about GDPR anymore, BUT… what if a pirate explained everything to you?! I’m going to explain Part 2 in our GDPR series and every time I do Ed is going to translate it into Pirate Talk…

So, let’s dive right in. In this part of the series we want to want to leave the legal stuff behind because, frankly, it’s not even the most important part of it – even though it’s getting all the press.

Pirate: No, forget the lawyers. I do. This bit be important…

For want of a better metaphor, it’s like looking only at the wording of the Declaration of Independence, but ignoring the fact that an entirely new country has just been invented!

Pirate: Now that be a metafour… somewhere between metathree and metafive…

Because, unless GDPR turns out to be a damp unenforced squib, we are all looking at a very different marketing landscape in 2018.

Pirate: I once battled a giant squib…

GDPR – It’s a culture shift

The real big issue is actually the culture shift in which you’re all going to have to change the way you attract and retain your audience. In fact, we’d go as far as to say it’s an opportunity for SMEs to create something that’s completely unique.

Pirate: There be treasure...

Personalised audience

There’s now real value in building a personalised audience that is going to actively seek out your marketing as a desirable experience.

Pirate: This be a desirable marketing experience…

But it’s going to have to have some substance

Pirate: Ohhhh…

The vision

Here’s the vision… Imagine a marketing experience where you could choose from a smorgasbord of useful options. For B2B, that might be a learning journey (videos, blogs, courses, tutorials) towards buying a valuable and/or complex service or product.

Pirate: What he said would also be good for pirates…

For B2C, it might be (How to’s, reviews, news) staying in touch with trends or technology associated with a certain product or service. But in each case, you’re not buying the Mercedes – but you are buying the experience of Mercedes, at no extra cost.

Pirate: He doesn’t buy the Mermaides. He buys the Mermaides experience…

 

Make a difference

And along the way just a little bit of your brand’s fairy dust ought to be making a positive difference to somebody. If not, you’ll find it very hard to get – and retain – an audience or pipeline.

You might be seeing evidence of this already as some brands are already there. But, this is now going to be the world that we see in marketing by default. So GDPR will simply be weeding out the worst of those remaining practices.

Pirate: I’m regretting volunteering to be the pirate now….

On the delivery end, we’re all going to have to get a lot more creative.

Pirate: But maybe not as creative as this…