How to pick who from the team goes in front of the camera
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How to pick who from your team goes in front of the camera
Nothing will send a chill through the office quite like a request to your staff to be on camera – except for millennials, maybe, who are a little bit more au fait with being on camera.
So, here are 3 things to consider when you’re deciding who to put on camera for your business.
Firstly, let people self-select. This has to be done the right way though. Simply asking people who wants to be on camera won’t do much good.
That’s because, for most people, the prospect of being in front of the camera doesn’t sound like fun. In fact, it sounds like having your teeth pulled out… without anaesthetic.
Instead, you should make it all about using their creativity. Ask the question: Who wants to help making videos for the business? It’s a lot more interesting and enticing, because when people are encouraged to be creative they will find it easier to forget their own self-consciousness/absolute fear of being in front of the camera.
Of course, people will still opt out, and that’s fine. Just bear in mind that the ones who really know their stuff are often the quiet ones.
2. The glamour trap
Don’t fall for the glamour trap. Confidence in the subject matter is much more important with business content. Just because Lena from Accounts is attractive and very photogenic, it doesn’t necessarily mean that she’ll make people think highly of your business.
Confidence is key – Unless Lena from Accounts is really confident with the information she’s delivering, it’s all going to come across as really tacky and very unconvincing.
So, make sure you don’t give somebody someone else’s lines.
Of course ‘eye candy’ works both ways, so don’t go choosing Hunky Brad from Logistics on the strength of six pack either.
(Disclaimer: We’ve worked with a couple of Brads, so if there’s a Brad out there – we don’t mean you).
3. Who can be regular?
There’s no doubt that whoever you put in front of camera will get better at presenting over time. That means that they need to be able to commit to doing it on a regular basis.
This is doubly important for your audience. Seeing a regular face helps to build trust and familiarity.
Follow these 3 tips and you’ll have picked the right person from your team to put in front of the camera.
The rest, as they say, will be history.