Humour in business video a serious guide

Humour in business video? A serious guide

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Humour in business video? A serious guide

 

 

 

Humour in business video? A serious guide

Boring business video is no laughing matter! We tend to be known for our absurd business videos. Now, whilst it may seem to the casual observer that we’re just clowning around with our clients… we’re not (we are). But, of course, humour is a strategy choice and one that you should deploy carefully. So, here’s our serious guide to using humour in business videos.

First, some practicals…

 

Don’t be funny

Remember that kid in class who always tried really hard to be funny? The problem with that kid is that he was focusing on the wrong thing. You see, being funny isn’t the aim; communicating new information is. So, finding a creative way to be a bit playful with the delivery of that communication is what you should be striving for.

 

Absurd not wacky

If humour is your strategy then when it comes to actually making your videos you’re going to find a huge gap between the hilarious comedy genius concept you’ve got in your head or on paper and the mechanical realities of shooting.

If it’s feeling weird and wacky for you then there’s a pretty good chance that your audience is feeling the same thing. This means you need to give your video more structure. The absurd ‘arousing amusement or derision; ridiculous’ is different from being wacky as it’s deliberate, dry, and it lets everyone in on the joke – the viewer and the participant. And, importantly, most people don’t mind it.

Think: smaller, subtle, and more deliberate… and then test it out to see if it worked as intended.

That’s some of the practicals, let’s look at the pros and cons…

 

The pros and cons of humour in video

Humour is one of our evolutionary trump cards. As a species, we use it to break down barriers, and that’s a major advantage.

Humour is a sign of vulnerability and shows that you are not a threat.

 

Become approachable

As an organisation, using humour can make you seem approachable and nice to work with. Now, this is all good but… if your intention is to be an elite brand that is only attainable to the wealthy then this may backfire. So, you need to think very carefully about what your aims are.

In short, you need to align your values with your brand.

 

 

 

Humour in business video? A serious guide

Boring business video is no laughing matter! We tend to be known for our absurd business videos. Now, whilst it may seem to the casual observer that we’re just clowning around with our clients… we’re not (we are). But, of course, humour is a strategy choice and one that you should deploy carefully. So, here’s our serious guide to using humour in business videos.

First, some practicals…

 

Don’t be funny

Remember that kid in class who always tried really hard to be funny? The problem with that kid is that he was focusing on the wrong thing. You see, being funny isn’t the aim; communicating new information is. So, finding a creative way to be a bit playful with the delivery of that communication is what you should be striving for.

 

Absurd not wacky

If humour is your strategy then when it comes to actually making your videos you’re going to find a huge gap between the hilarious comedy genius concept you’ve got in your head or on paper and the mechanical realities of shooting.

If it’s feeling weird and wacky for you then there’s a pretty good chance that your audience is feeling the same thing. This means you need to give your video more structure. The absurd ‘arousing amusement or derision; ridiculous’ is different from being wacky as it’s deliberate, dry, and it lets everyone in on the joke – the viewer and the participant. And, importantly, most people don’t mind it.

Think: smaller, subtle, and more deliberate… and then test it out to see if it worked as intended.

That’s some of the practicals, let’s look at the pros and cons…

 

The pros and cons of humour in video

Humour is one of our evolutionary trump cards. As a species, we use it to break down barriers, and that’s a major advantage.

Humour is a sign of vulnerability and shows that you are not a threat.

 

Become approachable

As an organisation, using humour can make you seem approachable and nice to work with. Now, this is all good but… if your intention is to be an elite brand that is only attainable to the wealthy then this may backfire. So, you need to think very carefully about what your aims are.

In short, you need to align your values with your brand.