3 successful brand partnerships using video

brand partnerships using video

3 Examples of successful brand partnerships using video 

 

They say two heads are better than one. The same is true when it comes to business or in this case, brand partnerships.

Throughout 2019 we witnessed three of our members strike up brand partnerships. These have helped them develop their business, generated leads, increased conversion, and open doors which would never have been possible without teaming up with another business.

So check out these 3 small businesses and the techniques they have used to market using video and partnerships with some seriously powerful results.

1.  Value Rater

 

Who there are: 

Value Rater is an online horse racing tipping platform from Matt Mitter. Matt’s mission is to bring horse racing to a wider, younger audience as well as to clean up the reputation of the sometimes questionable tipping platforms.

Who they partnered with:

Arc Racecourses

Why they wanted to strike up a partnership:

Matt’s aim was to build credibility and use online and offline marketing to do so. He wanted to partner with the Arc Race Course group as he felt their values were in line and the exposure they could give him would be powerful. 

The plan:

  • Branded sponsorship at the racecourses
  • Videos presented by Matt in the Value Rater branding for the racecourse’s website/social media/e-mail and general marketing
  • New videos for product landing pages and online ads
  • A brand partnership video
  • Videos with other well known and credible personalities in the industry 

The result of using video with the partnership:

The results have been incredible, and follow as so:

  • Conversions have increased 40% when using video in his ads and on his landing pages. 
  • More e-mail’s are being verified from his specifically designed verification video.
  • He has been invited to write for other publications due to featuring in videos giving him more recognition at the races.  
  • He has teamed up with other experts to produce content.
  • Bath Racecourse has embedded his branded content on their site and is now promoting Value Rater digitally. 

Matt’s strategy of partnering up with a credible brand where his target audience would be was water tight. He has used offline and online marketing together as well as keeping his comms personal and professional. It’s been a joy to watch, and the next year looks, even more, promising with video leading the way in everything he does. 

2. Gibbs & Partners and JCM Advisors 

 

Who they are:

Gibbs & Partners – Creates processes to systematise businesses and boost efficiencies 

JCM Advisors – Talent advisory and business consultancy provider

Why they partnered: 

Kirsten and James wanted to cross-pollinate each other’s networks and produce content they could both use that also showed off each other’s knowledge, expertise and value. 

The plan:

To produce a regular video podcast, they would both feature in. The podcast would be used on LinkedIn and YouTube as well as having the audio on iTunes and other podcast directories to give their audience every chance available to digest their content. 

The result of using video with the partnership:

So far they are only on episode 3, but the idea of sharing each others network has started to pay off with lead generation. 

When producing a podcast or video podcasts, it is a long journey. If you can stay consistent, reach out to new guests and keep striking partnerships, then you have the ability to create a very targeted audience. 

These two have big plans but to see it generating leads at such an early stage is more than promising. 

Click me to listen to their podcast

3.Total Legacy Care

Who they are: 

A provider of Lasting Power of Attorney, Wills & Trusts, Funeral Planning & Probate

Who they partnered with: 

Rubik’s Cube & care homes

The plan:

To produce a series of videos teaching people how to complete a Rubiks Cube. Their focus was on the older generations and people with Dementia.

They had the blessing of Rubiks to produce the series.

What was the result of using video with the partnership?

Although the partnership took a different turn, Rubiks loved the video series and mission, and as a result, they invited TLC to their 2 day VIP launch event. It will be full of well-known influencers and brands you can’t meet usually.

The opportunity here is in networking. The videos just helped to open the doors. It’s still early days but an event like this could help their videos get the number of views that would make your eyes water.

Who could you partner with?

Building an audience, credibility, and trust is something that can take years. Harnessing other brands hard work could significantly speed up the process. Who could you partner with to build your audience, and how will you do it?

Because without video, none of these stories would have such happy endings.

Who could you partner with?

Building an audience, credibility, and trust is something that can take years. Harnessing other brands hard work could significantly speed up the process. Who could you partner with to build your audience, and how will you do it?

Because without video, none of these stories would have such happy endings.

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