3 Videos your small business should have already made
A business with all three
3 Videos Your Small Business should have already made.
In the 2002 Winter Olympics, speed skater, Steve Bradbury was competing in the final race.
He was miles behind the pack but by doing the minimum, which was staying on his feet, he managed to win the gold as all the other finalist fell over just before the line.
So, we’re going to teach you how to do a Bradbury with your marketing and get the best result with the least possible video content.
Let’s look at it this way; there are three problems all small businesses face with their marketing:
3 Problems your small businesses faces
- You share a similar product and service to other companies, therefore coming across as unique is a nightmare
- Your untrusted brand name means you’re on the backfoot from the word ‘go’
- Let’s face it, you’re the best… but your prospects can’t see that
Video is the way to overcome these issues. So, here’s our guide: 3 Videos Your Small Business should have already made.
Video 1: The About Us Video
Problem – You’re not standing out as different. You’re faceless, you’re mysterious.
Your company’s About Us Video is a great way to introduce your prospects to your personalities. Something your competition won’t be able to copy no matter how hard they try.
Things to consider when making an About Us video:
- Show off your business and what makes it totally unique (Your team)
- Focus on trying to surprise your viewer; saying menial things such as: what you do, when you started and where you’re based is never going to cause your viewer to bond with you.
- Look at your the big picture, what is your underlying mission? Offer your insights and opinions to set you apart.
Video 2 – The Client Testimonial Video
Problem 2 – You could be full of codswallop!
Everyone’s going to claim to give the best service, the best solution, the best results. The only way this claim will stand on its own two feet is if you get your clients to rave about you. If they talk about your service the way you do, more will follow.
That’s where the client testimonial video comes in.
It’s not even a promo it’s PR…
Video 3 – The Educational Vlog
Problem 3 – You have no online proof that you’re an expert?
You’ve got rubbish open rates, poor engagement and a you’re a very shouty social media mess. Something needs to be done! You’re just not being clear enough how awesome you are to work with. It’s as simple as that.
We believe that showing off your knowledge and making yourselves look 10x more intellectual than the rest is one of the most important aspects of video.
Create content that challenges people, gets them thinking, educates and makes their lives easier and more entertaining.
People will constantly share this content, they will use it, they will digest it and they will even open it!
In fact, when we send out a promo, our email open rates crash 30-40%. To this day not one person has ever shared one of our promos. (That we can monitor anyway)
They do however share videos like this… We actually get enquiries from our vlogs!
Educating people around your subject makes it clear what you do. It’s obvious you know what you’re talking about, and well… it’s the best promo you’ll ever make.