Become a sore thumb – Case studies

 

Below are some examples of businesses who have been using video to stick out like a sore thumb. The videos will show you why they wanted to do this and the results they had. 

You’ll also find a small play button, when you hit it you’ll see an example of the participants videos. 

Become a sore thumb – Case studies

 

Below are some examples of businesses who have been using video to stick out like a sore thumb. The videos will show you why they wanted to do this and the results they had. 

You’ll also find a small play button, when you hit it you’ll see an example of the participants videos. 

“Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity” – Charles Mingus.

TLC – Example video  

Who are they? A Will and Trust provider looking to disrupt their entire industry. 

Goal: To make serious topics about death and future planning accessible, engaging, human and fun.

Stage of the pipeline: Awareness/Consideration

Number of videos produced with BFB so far: 10+

Potential traps: If you want to stick out you need to use humour and playfulness to get your message across. Don’t produce content with the sole intent of being “funny” you’ll end up looking wacky and it just won’t work. 

TLC – Example video  

Who are they? A Will and Trust provider looking to disrupt their entire industry. 

Goal: To make serious topics about death and future planning accessible, engaging, human and fun.

Stage of the pipeline: Awareness/Consideration

Number of videos produced with BFB so far: 10+

Potential traps: If you want to stick out you need to use humour and playfulness to get your message across. Don’t produce content with the sole intent of being “funny” you’ll end up looking wacky and it just won’t work. 

Westtek – Example video  

Who are Westtek? An IT support company 

Goal: To stick out online  with content that grabs attention, entertains and educates.

Stage of the pipeline: Consideration/Awareness

Videos produced with BFB so far: 75+

Potential traps:  Not thinking outside the box. There’s a lot of content out there about IT, security, the cloud etc. Without your own spin on it and your own stories, you’ll blend in and won’t get noticed. 

Westtek – Example video  

Who are Westtek? An IT support company 

Goal: To stick out online  with content that grabs attention, entertains and educates.

Stage of the pipeline: Consideration/Awareness

Videos produced with BFB so far: 75+

Potential traps:  Not thinking outside the box. There’s a lot of content out there about IT, security, the cloud etc. Without your own spin on it and your own stories, you’ll blend in and won’t get noticed. 

My Mustard – Example video  

Who are they? A pay per click agency generating massive ROI with massive personalities. 

Goal: To put a video on every page of their website to explain and simplify their offering whilst staying memorable and showing off their unique personalities. 

Stage of the pipeline: Consideration/Awareness

Potential traps: Large personalities and entertainment is what you get with the My Mustard brand at every stage of the business. Make sure the tone of your videos match the rest of your brand and shows a true representation of who you and your team are. Being yourself is key for results

My Mustard – Example video  

Who are they? A pay per click agency generating massive ROI with massive personalities. 

Goal: To put a video on every page of their website to explain and simplify their offering whilst staying memorable and showing off their unique personalities. 

Stage of the pipeline: Consideration/Awareness

Potential traps: Large personalities and entertainment is what you get with the My Mustard brand at every stage of the business. Make sure the tone of your videos match the rest of your brand and shows a true representation of who you and your team are. Being yourself is key for results

Value Rater – Example video  

Who are Value Rater? A fast growing online horse racing tipping platform 

Goal: To take a mistrusted industry, put a face and personality to it and generate more leads

Stage of the pipeline: Consideration/Awareness

Videos produced with BFB so far: 10+

Potential traps: Looking to video as a way to generate leads quickly is only possible if you already have an audience and plenty of traffic to your website and social channels. Matt’s conversions shot up so fast because he was already converting. Video is an amplifier, not a miracle worker.

Value Rater – Example video  

Who are Value Rater? A fast growing online horse racing tipping platform 

Goal: To take a mistrusted industry, put a face and personality to it and generate more leads

Stage of the pipeline: Consideration/Awareness

Videos produced with BFB so far: 10+

Potential traps: Looking to video as a way to generate leads quickly is only possible if you already have an audience and plenty of traffic to your website and social channels. Matt’s conversions shot up so fast because he was already converting. Video is an amplifier, not a miracle worker.

Our best video options for sticking out

DIY VDEIO SELECTOR
Pro video service selector

Our best video options for sticking out

DIY VDEIO SELECTOR
Pro video service selector
CASE STUDIES
INSPIRATION
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CASE STUDIES
INSPIRATION
But How
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