Become a sore thumb – Inspiration
Below are some examples of businesses who have been using video to stick out like a sore thumb. Give them a watch to see how they’ve gone about telling stories, entertaining and thinking outside the box to differentiate themselves.
Ellis Mason – Recruitment
Who are they? A Recruitment company
Goal: To use a series of videos in conjunction with offline marketing to target specific individuals and grab attention whilst also using them to create conversations and differentiate online.
DPI Europe – Strategic consultants
Who are DPI Europe? An experience business innovation and strategy consultancy
Goal: To stick out online, simplify their service, build credibility and win more business.
Total Legacy Care – Wills provider
Who are they? A Wills and Trust provider
Goal: To make their serious industry more entertaining, less daunting and something people want to talk about more openly.
Who are Value Rater? A telecoms provider
Goal: To create content which simplifies their expertise in to entertaining and useful videos that start conversations and drive traffic and leads.
Sobell Rhodes – Accountants
Who are they? An accountancy firm
Goal: To explain their offering in a creative way allowing them to stick out and stay memorable online among the competition.