It’ is totally normal to struggle for ideas when it comes to video marketing ideas..
Reading this blog will supply small businesses or just about anyone with enough video ideas to last a lifetime. Not just any ideas though, ones that generate results for businesses on a regular basis.
Whether you’re a business or an individual looking to boost your reach and get most out of your videos; these strategies are for you!
We think these will be some of the best video marketing ideas you’d have encountered in a while.
So hold tight because it’s going to be an information-packed ride!
Before diving into the actual details, let’s clear up some misconceptions all over the internet.
When it comes to video marketing, there are some great ways to promote your business, product, course or anything else.
There are some really quite pants options too. Although they might have a few uses, we tend to find that the videos that often jump to someone’s head as a good idea first are usually, well, the opposite.
If you ask us, video marketing stats are pretty much all baloney and gurus who have spent years giving bad advice about the topic.
“You must use a video everywhere. You won’t exist in 5 years if you don’t.”
Now that’s a perfect example of some really awful advice.
You can use videos to help improve communication at different stages of your business as long as it ties in with your overall goals and strategies. However, it’s important to test things out and get your planning and distribution strategy right before diving in.
And this is what they should be saying. But then again, that won’t sell a course or be anywhere near good for a video marketing company, will it be?
Now that you’re a little wiser; let’s move on to the actual ideas.
We have divided each idea into what, why and where questions to help you understand them better. And if you already know the answer to some question; just skip through them to the next!
So, let’s get started!
What are they?
The meet-the-team video or meet-me video, as we like to call it, goes deeper than your average about us video. It invites your clients or prospects to interact on a more personal level with your business, ultimately leading to high engagements and better customer relations.
We, at Business Film Booths, have our own way of creating the best meet-the-team videos!
How?
Well, while most companies create a single video to introduce their team members, we prefer making a separate video for each person on the team. It may get harder if you have a lot of people, but trust us, these videos are more way personal and way more appealing to your clients.
Why they’re great:
Over the past 5-years, our meet-me videos have performed significantly better than every promo or vlog bars that are known to rank well on Google. We can testify for your satisfaction that the meet-me videos on our website have always been the most clicked on and watched.
People love them, and they often work as conversation starters, making people who’ve never even meet us feel like they know us. Especially, if you’re remote and have never met your clients, these videos prove to be so powerful.
Where to use them:
Since they’re a more personal replacement of meet-the-team or about-us videos, they’re perfect for displaying on your about-us page and in your email signatures.
What are they?
If you’re a video marketing company, there’s a chance you’ve done tons of these. They’re high in demand because testimonial videos influence the client’s decision more than any other video, and build credibility and trust.
Unlike promos, in testimonial videos, other people verify the quality of your work and the actual truths behind your promises.
Why they’re great:
Let us tell you.
If somebody tells you, “I’m a really funny guy, probably, the best dude in the world”. What would you think about him?
Even if there were a chance that you’d like that person, now it’d be completely gone. Right?
However, consider your mate Terry comes up to you and gushes to you about this guy. “You’ve got to meet him,” he says, “He’s hilarious, probably, the best dude in the world!”
And then someone else says the same thing and then another person and another person.
We don’t know about you, but we would surely be dying to meet that guy at this point and find out what the big deal is for ourselves.
That’s a weird way to describe the power of testimonials in your video marketing mix for sure. But that’s precisely how it works!
A promo is you saying you are great, but anyone can do that. Testimonials are raw, authentic and jam-packed with proof that you do what you claim to do, and you put out a statement like that without ever sounding obnoxious. Plus, they destroy written testimonials.
So, this is one video marketing idea you should get started on ASAP if you haven’t already!
Where to use them:
Anywhere you’re looking to make a statement; you can take them out and show people you are legit.
You can:
The possibilities are endless!
You could even pop one out on your phone in the pub and show the drunken guy you’ve been chatting to about changing the world for the last half an hour.
Here are a few ways you can shoot stunning testimonial videos.
Phone-shot testimonials:
Just get your client to shoot one in their office using their phone (psst…we think they look very dodgy so be careful)
Testimonials shot by professionals that tell a story look credible and legit. And we believe, this approach is way better than the phone-shot one.
Telephone testimonials:
Clients are often reluctant about coming on camera that makes a professional testimonial shoot a little hard to do.
So, an easy option is to call them, record the call and turn into a visual telephone testimonial video like this one below.
They are easy to make, professional and fruitful.
The best thing about these videos: you can interview your client for 15 minutes, and you’ve got enough content to create tons of different videos featuring different questions.
These are probably the most effective videos for service-based SMEs and courses in terms of ROI.
What are they?
A Vlog is an educational video that teaches something to its viewers. They are usually short but not too short that they end without clearing up stuff. All of these videos on this page are examples of educational vlogs.
Why they’re great:
Vlogs are great for building a knowledge portfolio. Plus, people only have to watch a few videos to learn how you work. If they like you and think you are credible, they’ll not be hesitant to build a relationship without ever meeting you.
Whenever someone inquires, we send them helpful educational videos from our bank to guide them with their problem. Instant service and satisfaction (You might end up scaring them off with our weird metaphors though).
Where to use them:
You can use Vlogs:
People often chase high views with Vlogs, but it’s more fruitful to keep your eye on a targeted audience that can give you more benefits.
Vlogging weekly is a must in video marketing and can turn out to be extremely useful for small businesses to grow. So, you better get the hang of this one if you’re a video marketing company.
What are they?
It’s the process of displaying targeted ads to people who have previously interacted with your content on any platform. Remarketing is a gem when you’re looking to leave an imprint on people’s minds.
Why it’s great:
There’s a stat that 96% of people who visit your website won’t buy anything. That means they’re just looking, researching and scoping you out.
And if they discover you on Google, you’ll be up against another ten amazingly helpful sites from the first page of search results only. So, do not let them forget you.
Even with the world’s best websites, when people leave, you have to have a method to drive them back. And this is where remarketing comes in handy.
If someone doesn’t join your email list or doesn’t follow you on social media, you can always remarket them to pique their curiosity and get back their interest.
It is one of the best video marketing ideas for small businesses who are trying to build a name for them. Because let’s face it, if you’re new, you’re much more likely to be forgotten and never bothered with again.
Where to use them:
You can remarket on YouTube, Facebook, Instagram, LinkedIn and many other places using Google AdWords and Facebook.
You create what’s known as an audience of the people who visit your website. And anyone who visits your site gets shown your videos on these different platforms.
We have a bank of 40 different videos that get shown to people after they leave our site. Many are short testimonial while some are promos as well.
And having a large bank means people don’t keep seeing the same thing and you can communicate different areas of your services in bite-sized ways.
Plus, on YouTube, these ads are super cheap. Therefore, if you’re not remarketing with video, you’re leaving a deep hole for people to fall into. So, do try the remarketing strategy.
What they are:
A training video is a video created to explain complicated products and procedures to your clients, making it a lot easier for them to master their desired skills from home or understand a product without ever moving their muscles. Leg-muscles, to be precise since they have to use other ones like hand, neck, back…Never mind.
Why they’re great:
Training videos are amazing because they allow you to scale up your time in any area of your business that takes too much of it.
We once made a training video for a client, explaining a complicated product they sold to a new client. In the past, they spent a day travelling and then training people to use the product.
The video was just 15 minutes long, and when they gave people the option of on-site training versus watching the video; the majority chose the video. It saved them a whole day of travel and work!
As a video marketing company, training videos are a must to master, and from a business point of view, it saves you a whole lot of hassle!
Where to use them:
You can put them on your website along with your product; send it as an answer to product-handling queries and much more!
What are they?
It’s an immersive video that gives a 360-degree view in every direction.
Why they’re great:
These videos will really help you stand out, Especially, if you shoot them on a good camera. It’s so hard to get attention these days, but with the right gadget and the 360 videos, you can really get the limelight you deserve.
Where to use them:
Use them on your social media and watch it jump off of your timeline. Check out the GoPro Max to get started
What they are:
The term “live video” is self-explanatory, and of course, you need no explanation. But just in case, you’ve landed here from Mars; a live video is much like a news broadcast. It’s happening in real-time, so don’t mess it up!
Why they’re great:
Live videos give your viewers a chance to ask you the questions they might not get the opportunity to ask otherwise. And if you’re a business service, they might even have to pay for the advice they can get on a live Q&A.
They turn out to be very helpful for your clients and are a great video marketing idea to bag.
Where to use them:
Of course, on your social media (really didn’t need to say that). Go live on your Facebook and Instagram and give your viewers a chance to connect with you.
NOTE: We understand that these videos are hard to produce, and it’s even harder to get enough attendees, but they take your marketing strategy to a seriously personal level.
What they are:
Reviews are there to tell your clients how positive or negative your experience with a product was. If you use products or even if you sell them as part of your service, and you think your customers should too; it’s good to make review videos of your products.
Why they’re great:
Review videos are great because:
NOTE: If you sell products and review them as well, be sure to give honest reviews. The minute someone thinks you’re just gushing about a product because you want to sell it is the minute your image tarnishes.
Where to use them:
Post them on your social media, YouTube channel or incorporate them in your blog posts whenever you’re talking about a specific product.
For small businesses, it’s a great video marketing idea as the people keep coming back for more information about different products.
What it is:
Video podcasts are podcasts that combine video and audio content. You use them in the same way as an audio podcast; however, they have the visual appeal that audio podcasts lack.
Why they’re great:
Want to fill up a month’s worth of content in just one hour?
Shoot a video podcast!
Want to shoot the most efficient video?
Shoot a video podcast!
And believe it or not, people love watching them; although, the audio allows catching up on the move too.
Where to use them:
You can use them to create lots and lots of micro-content for your social media.
Just build a good looking set to give it an appearance of a quality product, upload the whole thing to YouTube, extract the audio, cut out lots of 1-minute clips with fantastic info from your show and voila!
They are all ready to be posted on social media.
What are they?
Pitch videos are sent to your prospect client, telling him how well you can get his job done.
Why they’re great:
If you want to work with someone, make it flipping obvious! While all the competition is emailing, up your game and send a personalized video pitch!
Show them how you can solve their problem; keep it educational, light-hearted and very personal.
This video marketing idea only needs a single view to land a massive client, making it perfect for newbies.
We usually research our clients well before sending a pitch video. Just search them online to get an idea of who they are. The last time, we were pitching to this person, and we found out that they enjoyed a particular game from their tweets. So, we made a quick nod to it in the video, and they referenced it straight away!
Where to use them:
We have already told you: make personalized pitch videos and land your client!
How to make a good pitch video:
You can make personal videos on apps like Soapbox. But if you want to show your client that you mean business, put way more time and effort into it than a wannabe webcam video: shoot it correctly and try to tell a story with your content to pull them in.
Let’s explain it another way:
If you’re the kind of person who wraps up Christmas presents in a newspaper, then stick to the webcam video. But if you use ribbons and those blobby things you put on to give a gift all the razzmatazz of a ballroom dance championship then up your game and get amazing results!
What are they?
These videos show off your culture, your work perks, and include interviews of people of your team, telling their personal stories.
Why they’re great:
Successful companies often have a problem bigger than getting new work: keeping up with the work they are getting.
And if you’re a successful business, this video marketing idea will get you the best talent that is not always easy to discover.
Where to use them:
We say, just start getting them out on Linkedin and see the cost of recruitment guys fall (sorry recruitment guys)
What they are:
Square videos are videos created to take up more space on mobile phones-almost 78%.
Why they’re great:
Picking up the right shape for your content can be confusing; make it easy, go square!
Why do we think it’s one of the best video marketing ideas?
Because square videos get more views, higher engagements and overall perform better than the landscape videos out there.
Where to use them:
Square videos are pretty useful. You can not only use them on social media but also on your websites: add subtitles, frames and make them stick out in a heap.
If we were to advise you, we would say make every video of yours a square version.
Last but not least are YouTube videos. We don’t think we need to make a what they are section for them. So, let’s jump on to the why they’re great section, shall we?
Why they’re great:
YouTube is one of the most underused platforms for businesses by miles, and by far, the most powerful in the world according to our beliefs.
With a YouTube video, you can not only rank on Google search, YouTube search but also get YouTube to suggest your video to people with the right interests. Plus, bloggers embed their content easily on their site from YouTube all the time.
If you’re not on YouTube, you need to ask yourself why.
Go and take a long hard look in the mirror; Shame on you.
There you go. Some of the best video marketing ideas according to our team, presented to you in a silver platter by none other than your beloved Business Film Booth peeps.
But that is not all. Let us save you from some of the worst video marketing ideas you might be having as well.
If you’re looking to set your business apart, don’t force someone to sit and listen to you talk about yourself for 2 minutes. To get people to truly value and understand your business, you need to communicate this in creative ways on different platforms.
These videos are good enough if you’re using them in a pitch to a large client who needs to understand the details of your business. But otherwise, most companies can explain what they do in three bullet points:
Wasn’t that easy?
Now all the content we create around these areas proves this to people in far more exciting ways too.
So, if you are thinking of making a video for your company, enlist what people care about more first, for example, the problems they like solving. Because company videos are in no way high on the list of content anyone wants to watch.
We still use Wistia but we’ve had to become very careful about where we use it.
Wistia is a hosting platform for videos, and they claim to be great for SEO. But when we embed their videos on our website, this happens to our page’s load speed, one of the most important ranking signals going.
[Page load speed without Wistia embed]
[Page load speed with Wistia embed]
Our site’s not fast, but there’s a huge difference when you remove them.
Maybe, there is some way to sort this out if you know how to code. But with their standard codes, it’s really hurting our site.
Before diving into the actual details, let’s clear up some misconceptions all over the internet.
When it comes to video marketing, there are some great ways to promote your business, product, course or anything else.
There are some really awful options too. Although they might have a few uses, we tend to find that the videos that often jump to someone’s head as a good idea first are usually, well, the opposite.
If you ask us, video marketing stats are pretty much all baloney and gurus who have spent years giving bad advice about the topic.
“You must use a video everywhere. You won’t exist in 5 years if you don’t.”
Now that’s a perfect example of some really awful advice.
You can use videos to help improve communication at different stages of your business as long as it ties in with your overall goals and strategies. However, it’s important to test things out and get your planning and distribution strategy right before diving in.
And this is what they should be saying. But then again, that won’t sell a course or be anywhere near good for a video marketing company, will it be?
Now that you’re a little wiser; let’s move on to the actual ideas.
We have divided each idea into what, why and where questions to help you understand them better. And if you already know the answer to some question; just skip through them to the next!
So, let’s get started!
We gave your our “inside knowledge”; we saved you from the worst marketing ideas you can ever have, now you’re ready to video market your business to success!
Videos can feel like a complex beast. So, when planning what to make, always think about why you’re making it and how and where to put it to help you get a result.
Video of every style should have its own distribution plan with it so that you ensure it doesn’t sit around gathering digital dust.
If you liked these ideas, be sure to check our FREE video marketing course here. Or subscribe to our YouTube channel where we are always sending out new videos to teach you what we have learned.
Till then,
Have Fun Marketing!
We teach you – Build your own studio and make high quality videos
