Educate the masses – Case studies
Below are some examples of businesses who have been using video to educate their audience. The videos will show you why they wanted to do this and the results they had.
“Content Marketing is all the Marketing that’s left.” ~ Seth Godin
Who are they? A best selling author, marketing strategist and professional speaker
Goal: To create content that educates, informs, entertains and builds credibility and relationships.
Stage of the pipeline: Awareness/Consideration
Number of videos produced with BFB so far: 100+
Potential traps: Trying to sell when educating. The moment you reach out with a call to action or make it about yourself your educational contact loses impact. The knowledge you give is selling your expertise without having to say it.
Who are Addictivity?: A digital marketing firm
Goal: To educate and inform at every step of the customer journey
Stage of the pipeline: Awareness/Consideration/Sales/Support
Videos produced with BFB so far: 70+
Potential traps: Not keeping up content creation. Having nothing new on your site or social media to bring people back time after time means your audience will fall off and you’ll lose impact.
Who are they? A business networking organisations for SMEs
Goal: To prove the potential of their service, build up the directors personal brand and educate their members and prospects
Stage of the pipeline: Awareness/Consideration/support/training
Number of videos produced with BFB so far: 150+
Potential traps: In order to prove your worth you need to stay away from promoting yourself. Get other people to do it and give away your expertise. out of the 150+ videos we’ve shot with BNI so far, not one is a promo in the traditional sense.