Educate the masses – Inspiration
Below are some examples of businesses who have been using video to educate their audience to build credibility. Give them a watch to see how they’ve gone about doing just this.
Sticky Marketing – Making you think
Who are they? A best selling author, marketing strategist and professional speaker
Goal: To create content that educates, informs, entertains and builds credibility and relationships.
Why?: The video examples explains this beautifully.
Westtek – Actionable advice
Who are they? An IT support company
Goal: To create content which creates conversations and raises awareness online
Why: Marketing is all about creating value. Give your viewers actionable advise and when they go and practice it and it works, your value will be clear and you’ll stay on their radar.
Addictivity – Newsworthy updates
Who are they?: A digital marketing firm
Goal: To educate and inform at every step of the customer journey
Why: If your industry has news or updates or things that may have any impact on your prospects at all then delivering those updates is a great way to produce educational content. Newsworthy content is also more likely to get shared.
Angus Grady – Opinionated education
Who are they?: A LinkedIn specialist
Goal: To tackle common misconceptions about social media
Why?: If you’ve got opinions then you need to share them. Yes some people might not agree with them but some will and the ones that do will value you a lot more.