HOW TO BE INSPIRING IN FRONT OF CAMERA WHILST REMAINING BRITISH
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How to be inspiring in front of camera whilst remaining British
This week we are going to tell you about 3 things that will change your life. But before we do we’re going to take you back to 1991. Dave was only 17 at the time and something happened that was simply amazing.
Now we’ve all seen those long-winded sales pitches where businesses believe that they have got to tell you their whole inspiring story before they’ll let you know the useful information that you actually need.
And we’re like… Just get to the point – we’re British!
Storytelling is part of your business
Storytelling is part of your business but sometimes it can seem, well, a little bit American. Let’s face it, they are good at it but sometimes a little bit too much hype – for us Brits – gets our teeth grinding.
We don’t like to make a fuss but one thing those American blowhards do know is that you can’t be half-hearted in storytelling or sales. It’s all or nothing, yet there is a tradition of storytelling in business that the British do get behind. But before we tell you that, here’s something else.
Add to your collective brand story
If you’re going to post something make sure that it doesn’t just tick the content box, it’s got to be adding something to your collective brand story.Your brand story is about connecting the dots in an infinite space of purpose and meaning.
This is a unique trait of our species. Human societies cannot function without an agreed set of stories. Laws are made to cement them in place but the stories came first.To that point we are living through a major downturn in quality storytelling – outside of television.
The downturn in quality storytelling
In America, we have a President who doesn’t know what the beginning, middle or end of a speech are. And, in the UK, we have a Prime Minister whose conference speaking highlight was a cough. We’re here to tell you not to fit in with this trend of being trivial and meaningless online. Being British and inspiring are not mutually exclusive.
You come from a tradition of story structure that dates back through Charles Dickens and Shakespeare. You belong to the story of the underdog, of willing on the one without the power, resources or even talent.
Don’t be afraid to show off your brand
You’re a British SME. Be an underdog in your business story. Take on the giants and you will find an audience ready to back you – even if secretly they want you to fail so they can tell you I told you so.
So, don’t be so British that you hide away the best parts of your brand!