How to choose the right music for your business video
Links mentioned in video:
A meta-analysis of 400 music studies found that listening to music has the ability to reduce anxiety, fight depression and boost the immune system.
But apart from these things it also has the ability to transform your own videos from drab lifeless content, to highly engaging disco boogie!
Watch the video above to witness the test where we compare the same scene with 3 different songs.
Each scene in it is identical but you begin to construct a story in your head or feel some sort of emotion which helps you get more involved with the content due to the music..
With that in mind you can see why there might be more to adding music to your business video than just picking a song you like.
Because subjectiveness without reason is the enemy of great content.
What if the business video is a simple talking head?
Music can uplift, motivate, inspire and even entertain which is why it works with everything.
Without any music you should see a big difference just like we show you in the video above.
It’s less fun, we might not feel like we have the same energy and when we add elements in the edit they just don’t not have the same feel of creativity.
How to pick the right track
When choosing music for your video think about the tone of your brand and content. Is this a vlog designed to fire people up and get them motivated? Go for higher beats per minute. Is it an appeal to your viewers more charitable side? Slow it down. Are you attempting to sell a product? Find something inspiring etc
Really you just need to think and spend time selecting, it can take a while.
Adding music in your DIY videos
The great thing about music is it can mask background noise and add value to your production if you’ve not got pro sound equipment to hand.
But where does one get this music from?
There are lots of free resources online.
Make sure you download the previews before you start paying for them to make sure they work in the edit.
And remember, as Albert Einstein famously said
“Don’t just pick the first song you find and say that’ll do because you video will risk losing massive impact and could just end up distracting audience.”
One of his lesser know quotes there.