How to entertain your audience by nailing your intro

How to entertain your audience by nailing your intro

Shoppers Pivots: The art of entertaining your audience by nailing your intro and ending

How to entertain your audience by nailing your intro

Shoppers Pivots: The art of entertaining your audience by nailing your intro and ending

 Some examples of brands using the Shoppers Pivot and Loop. 

 

 

 

How to entertain your audience by nailing your intro

Shoppers Pivots & the Loop: A guide to creating the best intros and endings for your videos

 

We’re going to let you in on a little filmmaking secret – the first frames of a classic film aren’t just classy art scene establishing shots.

They are there to give your subconscious mind a reason to keep watching. They are full of clues as to what’s coming. A good example of this is the first frame of the film Citizen Kane. The story is about discovering something that is forbidden. In this case, locked away in the back of Kane’s dying mind. (Yes, it’s a proper barrel of laughs)

You see, if you don’t know the story, Citizen Kane is about a tycoon who lost his childhood and – spoiler alert – Rosebud, the final word he says before dying, becomes the enduring mystery that a journalist tries to uncover throughout the film.

What you see at the beginning of the film is that very motif – discovery of forbidden information behind closed walls.

 

Shopper’s Pivot – The Ultimate Business Video Intro

 

We thought the opening frame of Citizen Kane was a great idea but that no one would understand it, so we made a business version of it that we call a shopper’s pivot

Here’s how it works…

Take the most surprising or unusual aspect of the information that you want to get across and start there. Force your audience to keep up with you as if they’ve come in halfway through a conversation.

 

Unpack the intro throughout the video

Your audience will have to scramble to keep up and as long as you unpack what the information means for them, and you satisfy their curiosity so that the shopper’s pivot isn’t meaningless, then guess what? They’ll keep watching!

Now if that hasn’t completely baked your noodle and you want to double down on the entertainment factor, you want to include a loop.

 

The Loop – The Ultimate Ending to a Business Video

The loop at the end of your video refers back to the shopper’s pivot. The result of a loop is that you will look smart, entertaining and engaging. In fact, you’ll look 50% more handsome than normal.

And it will give your audience a viewing experience that they will remember and enjoy.

(DISCLAIMER – Creating a successful shopper’s pivot may not necessarily result in enhanced handsomeness.)

 

How does it work?

A loop is a simple device for both finishing your video and compelling your audience to watch the next video. So, how does it work?

Well, firstly you need to have a shopper’s pivot. Then all you do is make some sort of absurd reference back to that pivot at the end of the video. Humans love closing the loop, which is why classic movies feel so satisfying at their end when all the loose ends are tied up.

So Pivot/Loop… it’s a really important part of your video. If you’re still a bit confused or you want to see some great example of pivots and loops in action, check out the examples on our page of some of our clients who have done this very well. This will give you a much better understanding of how to make a shopper’s pivot to loop video yourself.

(So, Rosebud was a sled symbolising his lost childhood? Something he’ll always regret? Seems so obvious now.)

[javascript src=”https://ec327.infusionsoft.com/app/form/iframe/183d131a52b67bce9e2b5a4b241478b5″/]

 Some examples of brands using the Shoppers Pivot and Loop. 

 

 

 

How to entertain your audience by nailing your intro

Shoppers Pivots & the Loop: A guide to creating the best intros and endings for your videos

 

We’re going to let you in on a little filmmaking secret – the first frames of a classic film aren’t just classy art scene establishing shots.

They are there to give your subconscious mind a reason to keep watching. They are full of clues as to what’s coming. A good example of this is the first frame of the film Citizen Kane. The story is about discovering something that is forbidden. In this case, locked away in the back of Kane’s dying mind. (Yes, it’s a proper barrel of laughs)

You see, if you don’t know the story, Citizen Kane is about a tycoon who lost his childhood and – spoiler alert – Rosebud, the final word he says before dying, becomes the enduring mystery that a journalist tries to uncover throughout the film.

What you see at the beginning of the film is that very motif – discovery of forbidden information behind closed walls.

 

Shopper’s Pivot – The Ultimate Business Video Intro

 

We thought the opening frame of Citizen Kane was a great idea but that no one would understand it, so we made a business version of it that we call a shopper’s pivot

Here’s how it works…

Take the most surprising or unusual aspect of the information that you want to get across and start there. Force your audience to keep up with you as if they’ve come in halfway through a conversation.

 

Unpack the intro throughout the video

Your audience will have to scramble to keep up and as long as you unpack what the information means for them, and you satisfy their curiosity so that the shopper’s pivot isn’t meaningless, then guess what? They’ll keep watching!

Now if that hasn’t completely baked your noodle and you want to double down on the entertainment factor, you want to include a loop.

 

The Loop – The Ultimate Ending to a Business Video

The loop at the end of your video refers back to the shopper’s pivot. The result of a loop is that you will look smart, entertaining and engaging. In fact, you’ll look 50% more handsome than normal.

And it will give your audience a viewing experience that they will remember and enjoy.

(DISCLAIMER – Creating a successful shopper’s pivot may not necessarily result in enhanced handsomeness.)

 

How does it work?

A loop is a simple device for both finishing your video and compelling your audience to watch the next video. So, how does it work?

Well, firstly you need to have a shopper’s pivot. Then all you do is make some sort of absurd reference back to that pivot at the end of the video. Humans love closing the loop, which is why classic movies feel so satisfying at their end when all the loose ends are tied up.

So Pivot/Loop… it’s a really important part of your video. If you’re still a bit confused or you want to see some great example of pivots and loops in action, check out the examples on our page of some of our clients who have done this very well. This will give you a much better understanding of how to make a shopper’s pivot to loop video yourself.

(So, Rosebud was a sled symbolising his lost childhood? Something he’ll always regret? Seems so obvious now.)

[javascript src=”https://ec327.infusionsoft.com/app/form/iframe/183d131a52b67bce9e2b5a4b241478b5″/]

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