How to generate leads on Linked In using video – A study
How we generated leads, and increased engagement over 400% using video on LinkedIn over a 2 week period
How to generate leads on LinkedIn using video
So, here’s how you can boost your personal brand, your following, engagement, connections, and a whole host of other things on LinkedIn using video.
Who’s this for?
Well, firstly it’s for anybody that might be getting a bit disillusioned with LinkedIn, or disappointed with the results they are getting. Maybe, you just feel fed up that you’re not getting anything back from the platform. It might be that it feels like your posts are getting ignored and you are not getting the credit you deserve.
This vlog is also for those people who have never had any business from LinkedIn (or very little). Last but not least, it is for anybody that wants to boost their personal profile.
Why bother with LinkedIn?
Why is posting to LinkedIn important? Well, the moment you sign up to LinkedIn is the moment you actually start your own media channel. Just like television and radio, it means you can’t have dead air. You’ve got to post quality content to it.
What will this do?
Posting quality content will help you to generate leads, nurture leads, and raise your profile. Potentially, this could make you look like an authority in your industry.
‘What do I need to get started?’ We hear you say… Well, you need 2 things in your toolbox.
You need: 1) Video and
2) You just need LinkedIn.
What video content should you post?
A fair enough question. We always advise our clients to create high quality and useful content – stuff that will resonate with their ideal client avatars.
Why video over normal LinkedIn posts?
We did a split test over a fortnight to see if there was any difference between posting content to LinkedIn with a link (driving people away from it) and posting native video. Here’s what we found, with one normal post and one video post every day for 2 weeks…
Reach (the amount of people that LinkedIn decided to show this content to).
Regular text posts 7080 vs video 6809
Regular text posts win by 3.98%
This was pretty similar although there was a slight increase for regular content.
The video content received a whopping increase of 269.44% when it came to likes
Comments: A 200% increase for video over text
Tags/shares: 400% increase for video over text
Traffic: This was constant for both – at… er… 0%.
Thats right, although all our written posts received likes not one person clicked the link to digest the content. We didnt put any links in the video posts but we will in the future.
Native video posts resulted in new followers increasing by 428.57%
Direct leads: 3 from native video as opposed to 0 from normal content. (this continued to increase over the coming weeks)
Who watched our videos?
Another impressive thing is that LinkedIn shows you who has actually watched your videos. So, we could see that our videos had reached the likes of Pepsi, Astra Zeneca, Heineken, Johnson & Johnson, RBS, L’Oréal (because I’m worth it), and then Pepsi again.
What does it all mean?
So, what do these results all mean? Well, it shows that if you want to stick out, start conversations and get results, you really shouldn’t ignore video. LinkedIn and video really are the best of mates!
How can I get in on the action?