How to make a knock em dead promo. (How to make the best promo video)
We need to talk about the best Naked Mole Rat in the world.
The naked mole rat is an animal that is resistant to cancer, can’t feel pain, can go without oxygen for 18 minutes as basically becomes a plant and lives of fructose instead of glucose underground. Not only that they can even run as fast backwards as they can forwards…
So you may be thinking this sabre-toothed sausage is amazing, but really there is nothing that unique about it at all.
You see, there are plenty of naked mole rats, and although these features might appear awesome to start off, when you realise they all have the same powers, they’re suddenly all on a level playing field.
Now if one naked mole rat suddenly showed an ability to hunt for its food in a far more efficient way, they’d suddenly they’d become unique and we could possible crown it the best Naked Mole Rat in the world.
And that’s where knock em dead promo video comes in.
Nearly every business is doing the same thing as someone else, and we may think that what we have to offer is amazing an unique but unfortunately we’re all surrounded by other naked mole rats so the only key way to stick out is to show off what makes us distinctive and different from the pack.
Look at it this way, Brands like BT Virgin and sky show television shows, but that’s not why you favour them. eBay and Amazon sell products, but that’s not why they are different.
So how do you go about making knock em dead promo video?
Knock em dead promo video for small businesses is all about showing off the things that actually differentiate you, your opinions, your beliefs, your stories, your people and the reason why you do what you do.
In order to make a great promo, you need to compare your competition to the amazing naked mole rat and dig deep and find what qualities make you distinctive from the pack.
Should your business start here?
At some point, you’ll need promotional video. From our experience in the small business world, you’d be wise to have built an audience before you make a promo.
A promo helps to convert and explain, it won’t drive people to you in the way you’d hope in most instances because it’s an advert and people don’t really like small business adverts.
If you’ve seen adverts that work on you then it’s probably because you’re aware of that brand.
So there we have it, harness your inner Naked Mole Rat and work out what features make you stick out from the pack.