How to make sure your business vlog doesn’t fail

How to make sure your business vlog doesn’t fail

A 5 STEP GUIDE

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How to make sure your business vlog doesn’t fail

A 5 STEP GUIDE

Join the Booth Club below for our locked content and weekly vlog right to your inbox.

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How to make sure your business vlog doesn’t fail. 

How to make sure your business vlog doesn’t fail

When you were a child your parents probably made you take up a musical instrument. You might have played it for a bit but eventually you stopped. Fast forward 10, 15 or 20 years later and you’re sitting in a concert hall listening to a pianist… The performance is so incredible it can’t help but make you wonder how good you’d have been if you’d stuck at it in the same way for the last 30 years.

But no matter how many times your parents told you to practise or how much they spent on those lessons for you, basically you failed. But we’re not going to let that happen to you when it comes to business vlogging! So here’s our:

5 Step Guide For How Not To Fail At Business Vlogging.

 

1. Goal

Numero uno is to set a goal. If you don’t have a goal you’ve failed right from the start. Your goal might be to keep people on your website longer, to reduce your bounce rate, to build up an epic list of subscribers, to convert more leads, or to rank highly on Google or YouTube.

In fact, it could be anything – but you need something to aim at!

2. Business vlog Metrics

Number 2 is metrics. You need to understand the picture of your business now. You need to know what your current strategy is doing for you and how many leads it’s getting you, so that when you come to do your vlogging you can see what impact it’s having.

video tokens

3. Set a time and date

This is the most important thing you need to do and it’s also the reason why most business vlogs fail – without this structure we would have failed. We set our vlog to go out every Friday at 7.00am. And, at the time of this recording, we’ve made over 80 and never missed a single one.

If you don’t set a time and date – whether it be weekly or bi-weekly or monthly – to create and release a business vlog, you will fail. You’ll always find something better to do.

4. Measure and tweak

If you’re new to vlogging then you’re not going to be great at this right away. But even if you’re making videos that look great and sound great and are presented really well – but you’re not tracking the impact they’re having on your business then you’re still actually failing.

The key measurement stat to make sure your blog doesn’t fail is engagement – or as it’s sometimes known: audience retention. This is the average percentage of the video that actually gets watched.

So, what is a good engagement rate?

Well, above 90% is outstanding. This means you’re an amazing vlogger because your viewers are sticking with you to the end. Not many videos achieve this consistently.

But above 70% is really good too.  It means that you’re getting pretty good at this vlogging thing – your viewers are mostly finding your content helpful, and it means that there’s a connection there.

Below 50% – Okay, we would tend to say you need a bit more practice here. It’s a ‘must try harder’ on your school report. Perhaps you need shorter scripts, higher production values and a bit more creativity.

If you’re around 20-30% then there’s something really wrong and you could actually be damaging your brand. Stop your business vlog and have a good look at what could be going wrong. 

5. Keep at it

The fifth, final and also most important point (aside from #3 – which we’ve already said is the most important point!) is to keep at it. In Vlogging World the only way you can fail is when you stop.

When you were a kid playing the piano if you’d carried on playing for 30 years you wouldn’t have continued to be consistently poor. You would eventually have become amazing at it because practice really does make perfect.

Your vlogging journey is going to be an adventure and something that you will struggle with at first, but once you get into it and you start to see the results from regular vlogging you won’t want to stop!

How to make sure your business vlog doesn’t fail. 

How to make sure your business vlog doesn’t fail

When you were a child your parents probably made you take up a musical instrument. You might have played it for a bit but eventually you stopped. Fast forward 10, 15 or 20 years later and you’re sitting in a concert hall listening to a pianist… The performance is so incredible it can’t help but make you wonder how good you’d have been if you’d stuck at it in the same way for the last 30 years.

But no matter how many times your parents told you to practise or how much they spent on those lessons for you, basically you failed. But we’re not going to let that happen to you when it comes to business vlogging! So here’s our:

5 Step Guide For How Not To Fail At Business Vlogging.

 

1. Goal

Numero uno is to set a goal. If you don’t have a goal you’ve failed right from the start. Your goal might be to keep people on your website longer, to reduce your bounce rate, to build up an epic list of subscribers, to convert more leads, or to rank highly on Google or YouTube.

In fact, it could be anything – but you need something to aim at!

2. Business vlog Metrics

Number 2 is metrics. You need to understand the picture of your business now. You need to know what your current strategy is doing for you and how many leads it’s getting you, so that when you come to do your vlogging you can see what impact it’s having.

video tokens

3. Set a time and date

This is the most important thing you need to do and it’s also the reason why most business vlogs fail – without this structure we would have failed. We set our vlog to go out every Friday at 7.00am. And, at the time of this recording, we’ve made over 80 and never missed a single one.

If you don’t set a time and date – whether it be weekly or bi-weekly or monthly – to create and release a business vlog, you will fail. You’ll always find something better to do.

4. Measure and tweak

If you’re new to vlogging then you’re not going to be great at this right away. But even if you’re making videos that look great and sound great and are presented really well – but you’re not tracking the impact they’re having on your business then you’re still actually failing.

The key measurement stat to make sure your blog doesn’t fail is engagement – or as it’s sometimes known: audience retention. This is the average percentage of the video that actually gets watched.

So, what is a good engagement rate?

Well, above 90% is outstanding. This means you’re an amazing vlogger because your viewers are sticking with you to the end. Not many videos achieve this consistently.

But above 70% is really good too.  It means that you’re getting pretty good at this vlogging thing – your viewers are mostly finding your content helpful, and it means that there’s a connection there.

Below 50% – Okay, we would tend to say you need a bit more practice here. It’s a ‘must try harder’ on your school report. Perhaps you need shorter scripts, higher production values and a bit more creativity.

If you’re around 20-30% then there’s something really wrong and you could actually be damaging your brand. Stop your business vlog and have a good look at what could be going wrong. 

5. Keep at it

The fifth, final and also most important point (aside from #3 – which we’ve already said is the most important point!) is to keep at it. In Vlogging World the only way you can fail is when you stop.

When you were a kid playing the piano if you’d carried on playing for 30 years you wouldn’t have continued to be consistently poor. You would eventually have become amazing at it because practice really does make perfect.

Your vlogging journey is going to be an adventure and something that you will struggle with at first, but once you get into it and you start to see the results from regular vlogging you won’t want to stop!

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