Covid Update: We are fully operational for filming days and the studio is open. 

Course 2: How to prepare and research

Learn the best planning and researching techniques to make your content informative, entertaining and highly engaging.






Skill Level

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Why invest your time here?

After completing your strategy and goals in course 1, you’re ready to start researching and planning content. This course is in depth.  That’s because it’s so flipping important! There’s stiff competition out there in content land and without the right prep, research and effort you will look amateur and boring. Worse, you’ll not only fail, but do damage to your brand if you skip this step.

Completing this course will:

Who is the course for?

This course is for credible personal brands who are not ok with releasing sub standard content and brands who want to use video comms at multiple stages to keep their viewers engaged, inspired and impressed. 

Learn 8 different and free ways to work out content topics for your target audience. Completing this section will ensure you never run out of ideas and what to do if you feel like you are.

In this video we’ll give you a system to follow to make your videos more entertaining, more informative and more powerful, every time.


Learn why things go viral and how to capitalise on this new found knowledge.


This video will teach you how to create content that goes deeper. You’ll learn how to come across as seriously knowledgeable as you actually are and to produce video that make the competition’s look weak.


If you’re trying to educate people, giving them actionable advice will ensure they get a return on their time investment. You’ll give them tasks to turn your information into practical steps for them to take.


It’s really easy to make a boring video and it’s one concern that stops people from making them. Nobody wants to be seen as dull. This deep dive video podcast will give you systems to follow to make even the most dry topics sound interesting.
Lear how to make videos that amuses people without going too far,  damaging your brand

If you’ve got this far you might have noticed already we are starting to repeat ourselves in nuanced ways. If you have not, then this video will make you see the muscle of the multiplying effect. Hit play to learn why repeating yourself is so important in video.


There are lots of signs out there telling you how to make better, more detailed videos than your competition.

This video will show you how to judge content and how to plan your own to make sure you build on what your competition has or has not produced.

Is it all about short videos or should you be making longer content? This can depend on goals and platforms. This video will give you some clues as to what to make and when.

The issue with long videos is they can be a nightmare to produce and end up really dull. This video will give you some tried and tested formats for longer video creation.

Producing long form video gives you a huge opportunity to produce lots of short videos to promote yourself. This video will teach you how to make long videos shorter.

If you’re marketing or building a YouTube channel you need to keep your content creation way ahead of schedule. This video will teach you how to plan and produce content at scale.

There’s no point reinventing the wheel if you can spray some paint on and polish it up. It’ll look good as new. This video will teach you how to do the same with your older video content.


If you want to get video views faster, targeting trends online using Google Trends for YouTube will do just that. This video will show you how to use Google Trends to compare ideas and work out how popular content is before you produce it.

A step by step guide of how we plan and produce our own videos. Follow our system and make your own life easier.


Quick fire learning

These slide decks will recap and educate you fast. Click left and right on the image to move through the deck.

You’ll notice donation buttons scattered about. If you found value in any course and would like to donate, your generosity will go towards training and paying someone in a developing country to create media content which they will be able to one day turn in to their own business and provide a significant income for their family forever. 

Monthly donations are our ultimate goal but anything you can provide is appreciated. 

It’s not only our mission to help you make better videos but to help others make better lives. 

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