How to take advantage of LinkedIn native video before its too late
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Phone footage shot on an iPhone 5s and a Samsung S6 edge
How to take advantage of LinkedIn native video before it’s too late
LinkedIn native video is going nuts and we want to help you to take full advantage of it while you can.
Let us explain…
LinkedIn is still rolling out native video across its platform, and for those of you lucky enough to be already using it you’re probably seeing some amazing results.
Native LinkedIn video is getting huge viewing figures
Our clients have been seeing a significantly larger reach than normal… and we mean thousands, literally thousands of views, extra comments, likes, and phone calls. In fact, one of our clients received 5 new leads from 1 organic post!
I mean, we like video but that even surprised us… because it’s free. It’s not paid for (apart from the video that we produced for him that cost him loads)
But the bad news is this probably won’t last forever. Here’s why…A few years ago in an effort to catch up with YouTube, Facebook introduced native video upload.
Suddenly organic reach for a post with native video went absolutely bananas! But, after a few months, the evil and dastardly Facebook were ready to monetize and organic reach dropped through the floor. The current situation with LinkedIn and native video could have something to do with the fact that they have hired a Facebook Product Manager to head up the roll out of this particular service. (Thanks for that tip Tech Crunch)
With a Facebooker running things there’s a good chance that LinkedIn will deploy the same strategy. So with that in mind we’ve got 5 tips for you to take advantage of the native LinkedIn video upload sensation… and all you need is your phone.
5 Tips for making LinkedIN video on your phone
- Respect the reach
The fact that LinkedIn video is giving you so much reach right now presents an issue. The problem is not that people won’t see your content – it’s that people will. So, there are thousands of people that you could be reaching, the question is: What are you going to say to them?
Because bolting off something in your car – because you can – is a real waste.
- Sound quality
Sound is really important because people are actually more likely to tolerate poor visuals than they are poor sound. So, if you’re vlogging in your kitchen just because it can’t possibly wait, you really do need to turn off the extractor fan at the very least.
Then you need to think about using the earphones you get with your phone and use a little mic cunningly positioned in front of your mouth. It will give you much clearer quality.
Finally, of course, keep those kids down in the background.
- Short = success
It’s harder to make something short than it is to make something long. So, give your audience as much super information as you can in as short a time as possible and you’ll look like a pro.
- Power over speed
You need to make sure that the content you are putting on LinkedIn is valuable and well thought out. You shouldn’t think of video as something that will speed up your content creation. Think of it as something that will help increase your audience’s information uptake and your value to them.
- Multiple takes
The best presenters are the best presenters because they plan before they shoot.
Be prepared for multiple takes. So, if you’re in a rush wait until you’re not.
For those of you that want to shoot a lot of video on your phone then maybe check out handy guide How to shoot video on your phone.