Is your social media a bit rubbish?

Is your social media a bit rubbish?

Join the Booth Club below for our locked content and weekly vlog right to your inbox.

Is your social media a bit rubbish?

 

Is your social media a bit rubbish?

Top news tonight…

Local businessman takes selfie.

Fix it Co lets us know where they are and what they’re doing.

And… Motivational quote floors entire news feed.

 

Are SMEs missing the point of social media?

It’s tempting to think that social media sites like Facebook and Twitter and LinkedIn are relatively new. Of course, they are relatively new in terms of years, but actually they are just the latest in a series of media channels that date back to when TV first started.

 

Production, cast, crew and distributors

It’s as if we’ve forgotten how channels work. The only new thing that has really happened in the last 10-15 years is that we’ve all become production, cast and crew, as well as distributors on our own media channels.

And it’s fair to say that this has been a massive learning curve for businesses of all shapes and sizes.

The learning curve hasn’t been sharp enough.

Look at it this way, if LinkedIn was the BBC Business News it would resemble something akin to the introduction of this video – and that would hardly make for compelling television.

As an SME you probably don’t want to hear this – and we’re all guilty of it – but actually it’s great news if you’re hoping to get cut-throat.

This is because all you need to do to stay out in front with social media is to consistently stand for something.

Reach out and make relevant content

Channels work really hard at their programming to make sure that their audience stays engaged by understanding who they are reaching out to and then making content that’s relevant to them.

Status updates, well-meaning as they are, are seldom going to result in a new prospect considering your brand’s product or service – unless of course your primary role is that of a public figure…

Like Richard Branson who can post photos from Necker Island whenever he likes. He’s in a completely different league, especially to you…

We’re now way past the phase in which we get to play with the new media tech. It’s time to start producing content that is going to drive people to watch the next programme that you put on your TV channel.

Forget making content because you have to. Use this as a litmus test. If you saw this content pop up on your news feed: Would you engage with it? Would you share it, or would you try and tag other people in it?

Because if not, why post it?

Here’s another way of looking at it. If Linked In were the BBC Business News it would be wall-to-wall advertising as programmes and the commercial breaks would be presenters, cast and crew sharing photos of their latest training course and giving updates on the interiors of their trailers.

Join the Booth Club below for our locked content and weekly vlog right to your inbox.

 

Is your social media a bit rubbish?

Top news tonight…

Local businessman takes selfie.

Fix it Co lets us know where they are and what they’re doing.

And… Motivational quote floors entire news feed.

 

Are SMEs missing the point of social media?

It’s tempting to think that social media sites like Facebook and Twitter and LinkedIn are relatively new. Of course, they are relatively new in terms of years, but actually they are just the latest in a series of media channels that date back to when TV first started.

 

Production, cast, crew and distributors

It’s as if we’ve forgotten how channels work. The only new thing that has really happened in the last 10-15 years is that we’ve all become production, cast and crew, as well as distributors on our own media channels.

And it’s fair to say that this has been a massive learning curve for businesses of all shapes and sizes.

The learning curve hasn’t been sharp enough.

Look at it this way, if LinkedIn was the BBC Business News it would resemble something akin to the introduction of this video – and that would hardly make for compelling television.

As an SME you probably don’t want to hear this – and we’re all guilty of it – but actually it’s great news if you’re hoping to get cut-throat.

This is because all you need to do to stay out in front with social media is to consistently stand for something.

 

Reach out and make relevant content

Channels work really hard at their programming to make sure that their audience stays engaged by understanding who they are reaching out to and then making content that’s relevant to them.

Status updates, well-meaning as they are, are seldom going to result in a new prospect considering your brand’s product or service – unless of course your primary role is that of a public figure…

Like Richard Branson who can post photos from Necker Island whenever he likes. He’s in a completely different league, especially to you…

We’re now way past the phase in which we get to play with the new media tech. It’s time to start producing content that is going to drive people to watch the next programme that you put on your TV channel.

Forget making content because you have to. Use this as a litmus test. If you saw this content pop up on your news feed: Would you engage with it? Would you share it, or would you try and tag other people in it?

Because if not, why post it?

Here’s another way of looking at it. If Linked In were the BBC Business News it would be wall-to-wall advertising as programmes and the commercial breaks would be presenters, cast and crew sharing photos of their latest training course and giving updates on the interiors of their trailers.