Knock em dead promo – Case studies

 

Below are some examples of businesses who have been using video to differentiate online. The videos will show you why they wanted to do this and the results they had. 

Next to the videos you’ll find a play button, when you hit it you’ll find an example of their videos

Knock em dead promo – Case studies

 

Below are some examples of businesses who have been using video to differentiate online. The videos will show you why they wanted to do this and the results they had. 

Next to the videos you’ll find a play button, when you hit it you’ll find an example of their videos

“Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity” – Charles Mingus.

Nuestro – Example video  

Who are they? Managed Security Service Provider

Goal: To divide their audience and attract clients who are looking for creative and human solutions 

Stage of the pipeline: Awareness/Consideration

Number of videos produced with BFB so far: 2

Potential traps: If the rest of your business does not match the tone of the video or the experience you receive when you make contact then you’re going to let your viewers down. These guys play Star Wars music as their on hold music and have videos in their coffee machines so they can get away with a lot. 

Nuestro – Example video  

Who are they? Managed Security Service Provider

Goal: To divide their audience and attract clients who are looking for creative and human solutions 

Stage of the pipeline: Awareness/Consideration

Number of videos produced with BFB so far: 2

Potential traps: If the rest of your business does not match the tone of the video or the experience you receive when you make contact then you’re going to let your viewers down. These guys play star wars as their on hold music and have videos in their coffee machines so they can get away with a lot. 

Dentii – Example video  

Who are they? Dental hygiene innovators

Goal: To make it clear how their product differentiates to their target market. 

Stage of the pipeline: Consideration/Awareness

Videos produced with BFB so far: 5+

Potential traps: Not thinking about your target market when producing video could mean the tone, content and final creation is way off.

Dentii – Example video  

Who are they? Dental hygiene innovators

Goal: To make it clear how their product differentiates to their target market. 

Stage of the pipeline: Consideration/Awareness

Videos produced with BFB so far: 5+

Potential traps: Not thinking about your target market when producing video could mean the tone, content and final creation is way off.

RAR – Example video  

Who are they? A robotics distributer 

Goal: To show their audience they have a solid understanding of the common concerns around automation. 

Stage of the pipeline: Consideration/Awareness

Potential traps: Going in and talking about what you do and how you do it doesn’t make for engaging viewing for your prospects. Think about how you can break down their objections to using you rather than telling them why you think they should. 

RAR – Example video  

Who are they? A robotics distributer 

Goal: To show their audience they have a solid understanding of the common concerns around automation. 

Stage of the pipeline: Consideration/Awareness

Potential traps: Going in and talking about what you do and how you do it doesn’t make for engaging viewing for your prospects. Think about how you can break down their objections to using you rather than telling them why you think they should. 

Our best video options for educating your audience 

VLOGGING service
Pro video service selector

Our best video options for educating your audience 

VLOGGING service
Pro video service selector
CASE STUDIES
INSPIRATION
But How
CASE STUDIES
INSPIRATION
But How
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