Knock em dead promo – Inspiration
Below are some examples of businesses who have been using video to differentiate their services to become totally unique. Give them a watch to see how they’ve gone about entertaining and informing their audience.
Who are they? A super fast growing estate online agency
Goal: The original goal of this video was to help raise £400,000 in crowdfunding which it achieved. We then re-edited it to this to define their low cost high quality service in an engaging without the pitch.
Aptimax – ERP Gurus
Who are they? The guys you go to when you need to install a complex ERP system
Goal: To simplify their potentially complex offering in to a short un-corporate video with personality
Neuways – IT support and business systems
Who are they? A Managed Security Service Provider
Goal: To differentiate, split their audience and appeal to the type of clients they want who’ll watch this with a smile on their face and say “These are the guys”
Kirsten Gibbs – Business Consultant
Who are they? A process driven consultant
Goal: To explain her purpose and what makes her different in an engaging and creative way.
Dentii – A modern day toothbrush
Who are they? Dental hygiene products
Goal: To show off what differentiates their product whilst appealing to their demopgaphic in a luxurious way