Land more sales – Case studies
Below are some examples of businesses who have been using video to convert more sales. The videos will show you why they wanted to do this and the results they had.
“Nobody likes to be sold to, but everybody likes to buy.” – Earl Taylor
Who are DPI Europe?: An experience business innovation and strategy consultancy
Goal: To stick out online, simplify their service, build credibility and win more business.
Stage of the pipeline: Awareness/consideration/sales & purchase/support/training
Number of videos with BFB so far: 54+
Potential traps: Listing off everything you do in video is not engaging, find a creative way to get across your value and offering.
Who are Calleo Software? A testing software consultancy
Goal: To advise on the best solutions for businesses from software reviews to expert advice with the aim of generating more awareness and converting more sales
Stage of the pipeline: Consideration/Awareness/Sales/Client Support
Videos produced with BFB so far: 10+
Potential traps: Being overly promotional, a mixture of promo and education and advice works best here.
Who are they? A pay per click agency generating massive ROI with massive personalities.
Goal: To put a video on every page of their website to explain and simplify their offering whilst staying memorable and showing off their unique personalities.
Stage of the pipeline: Consideration/Awareness
Potential traps: Large personalities and entertainment is what you get with the My Mustard brand at every stage of the business. Make sure the tone of your videos match the rest of your brand and shows a true representation of who you and your team are. Being yourself is key for results