Land more sales – Inspiration
Below are some examples of businesses who have been using video to land more sales. Give them a watch to see how they’ve gone about explaining their offering, educating their prospects and personalising their sales system.
GSA – Rapport building meet me video
Who are they? A telemarketing business
Goal: To build rapport and create a personalised experience for the viewer
Why?: They say sales is 80% rapport so you need to make people feel like they get to know as fast as possible. This video works so well as part of a larger picture for landing more sales.
Kamclinic.com – Why use us?
Who are they? A key account management coaching service
Goal: To explain their service and it’s benefits
Why: Content like this is for viewers who have already started considering your service and it enables them to get a better grip on the why and how you do things.
Stuart Warwick – Personalised online lead responder
Who are they?: An IT MSP business coach
Goal: To inform the viewer of the next steps they will go through after they have enquired and to prepare them to a very valuable call.
Why: The odds of making a successful contact with a lead are 100 times greater when a contact attempt occurs within 5 minutes, compared to 30 minutes after the lead was submitted. In SME land it’s just not always possible to follow up straight away which is why a personalised follow up like this will give the feeling of connection before you can follow up properly.
Insight Associates – FAQs
Who are they?: An outsourced finance department
Goal: To sum up the FAQs prospects have in an engaging manor
Why?: Your prospects will always have questions about how you do things, why wait for them to ask you it’ll only slow them down. FAQ videos are great for making sure your prospects understand your offering.