Prove your worth – Case studies
Below are some examples of businesses who have been using video to prove their worth and build trust online. The videos will show you why they wanted to do this and the results they had.
“Creativity is more than just being different. Anybody can plan weird; that’s easy. What’s hard is to be as simple as Bach. Making the simple, awesomely simple, that’s creativity” – Charles Mingus.
Who are they? The UK’s leading trade association supporting all areas of the electrical industry
Goal: To show the value they provide the members with their educational training and support.
Stage of the pipeline: Consideration/Support
Number of videos produced with BFB so far: 10+
Potential traps: It can very tempting to create event video to just show off the visuals of the event itself. This often leads to content with no substance. When filming events think about the content you can get from the people who attend to prove your worth.
Who are Intact? An ERP software provider
Goal: To prove to their prospects they can not only grow your business but do so with the best set up and suppport
Stage of the pipeline: Consideration/Awareness
Videos produced with BFB so far: 10+
Potential traps: Thinking you won’t be able to get clients to take part in case studies or testimonials. If you don’t ask you don’t get and if your clients really appreciate you, they’ll be happy to give you the 20 minutes of their time required to make a video like this.