Prove your worth – Inspiration
Below are some examples of businesses who have been using video to prove their worth online. Give them a watch to see how they’ve gone about telling stories, getting their clients to rave about them and show off their knowledge and expertise.
BNI – Proof of exceptional results
Who are they? A global business networking service for SMEs
Goal: To show off the results their service can achieve when used to it’s full potential.
Why?: If you’ve got an incredible story that has come from a particular result of your product or service then you need to scale up its power by capturing it on video. Don’t hope the story will spread on it’s own by word of mouth.
Kinorigo – Proof of value add, service and credibility
Who are they? A stone and porcelain supplier
Goal: To show off the value they add to architects from the start to finish of a project
Why: Everyone claims to have the best service but in marketing you have to show not tell people this. Get your clients to prove the value you provide for solid proof.
V7 Consultancy – Proof of knowledge/credibility
Who are they?: A key account management specialist
Goal: To show off a vast knowledge of sales and key account management expertise to boost credibility and prove worth.
Why: Why wait until someone has made contact with you before you give them value and a taste of your service. Content like this can be used for a whole host of different activities but no mater where you use it, once the play button has been hit, you’re proving what you sell.
Payment Compliance – Proof of being up to date with industry knowledge
Who are they?: The leading provider of compliance information for the payments industry.
Goal: To deliver compliance information in a more engaging way than the written word.
Why?: Even if you’re not in the business of delivering news, creating content which shows you’re forward thinking and up to date is proof that you’re not stagnating and are likely to be more innovative and current.
Landmark Accountants – Proof of culture and job prospects
Who are they? A Chartered Accountants
Goal: To show off the lifestyle, culture, environment and potential available to new candidates.
Why?: Video is often thought about just for marketing but it can play a powerful role in attracting the right talent. Create proof like this to appeal to your dream employees