How to record and edit a business podcast

How to record and edit a business podcast
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How to record and edit a business podcast.


When it comes to recording your business podcast, you’ll be glad to know it’s not too hard to set up. Of course like most things the content and the way you plan, deliver and distributed will make it a hit, but for now, we’re going to focus purely on the kit, starting with the recording equipment.


1.Business podcast studio set up.

It’s possible to record a business podcast almost anywhere. Be mindful that us humans are not very tolerant of poor sound though so don’t try recording one in the car or a cafe.

Your listener has the luxury of being able to tune in anywhere, and that means they could be on a train or in a car or going for a jog, so keep it as crisp as you can because their environment could make it harder to hear even with great sound.  

We’d advise you set up a dedicated podcast studio in your office, home or where ever you might be able to control the sound.

Buy some dampening on It’s very cheap. Put it on your walls, or if you don’t want to ruin a wall, get a sheet of wood and glue them to it then place that up against the walls instead.

The sponge will help to remove the echo and give you a much smoother sound. It’s well worth the tiny investment. It also looks pretty cool so if you want to take some behind the scenes photos to promote your show, you’ll have some that make you look like a pro.  

2. The business podcast microphone


The budget option:

The good old mobile phone.

You can use the mic on the phone to record your business podcast. Purchase a mic like this  which will step your quality up a notch, or you could use your headphones mic that comes with your phone.

Just keep it in mind that this is a business podcast and you are representing your brand so a small investment should be the minimum you dare even consider.


The better option.

Condenser mics are going to give your show that professional sound quality.

You can link them to a mixing desk, recording device or straight to your laptop or computer.

To make it easy on yourself, we’d advise going straight to the computer as there is some fantastic free software which we will get to later. It will make your production process faster and more efficient.

Check out the Rhode condenser mic 

If you want to record to your computer, then you’ll need a wire which goes from XLR to USB like this one

3. Podcast mic set up

When setting up your new mics, you’re going to want to make sure you have a pop shield. This is a small fabric guard which goes in front of the mic and stops your “p” sounds from making a ghastly sound.

TOP TIP: If you’re doing it on the cheap to try it all out, you can make your own out of an old wire coathanger and some ladies tights. It works too!

Once your mics are set up, test them a few times, take them off automatic if they are set to that and make sure the sound does not clip (red line out the top of your recording equipment) as this will distort your audio.

Now give your set up a quick test, record and play it back to make sure all the levels are working.

If it’s a multi-person episode, you want to make sure one voice isn’t overpowering the other. Some voices are louder than others so you’ll have to adjust.

4. The business podcast editing platform

There isn’t a budget option here or a premium one, the good news is, they are all free.

The first platform to consider is the app – Anchor. If you’re recording on your phone, it is incredibly convenient.

Anchor allows you to record straight to your phone, add jingles, chapters, take calls from a guest who you can interview over the phone, receive audio questions from your listeners and do some basic editing.

It is very, very, impressive.

It can also send your podcast to iTunes and distribute it amongst the Anchor community.

So what’s the catch?

Well, firstly it appears that Anchor owns the content recorded on to it, which might not be an issue for you but it means they can use it how they like, which might be a concern to your business.

The other issue is your editing is limited, and just like all small touch screen devices, the experience is fidgety and a bit clumsy when you come to edit. It’s not something you’ll want to spend hours using, which when editing, you likely will.

We love the idea, and for outside the business community we think it’s excellent, but if you have aspirations of creating a large following, it might just be too high risk content rights-wise and too amateur editing-wise.


Audacity and Garage band

Both Audacity and Garage Band provide an excellent audio editing platform. Garage band is only available for those on a Mac so PC users, go straight to the other option and check it out.

You don’t need to use every available feature on either piece of software. They are overkill for straightforward podcast editing.

5. Business podcast jingles

We found that adding jingles was essential to keep a show engaging but also to give it the next level of quality and a feeling of something more professional and special.

If after recording your first show you listen back and think “oh man, this is too dry” as we did after our first, you’ll be amazed at how much easier it is to listen to by breaking the show into sections with a sound stinger. It gives the listener a short break but it’s important to make it at a natural break in the dialogue rather than a random interruption!

On Garage Band, you can easily create your jingles with their set sound effects, but you can also buy these on platforms like Audio Jungle for cheap so it might not be worth your time.

For those with a zest for playing with music tech, then it’s good fun and will distract you from work for a while. (Don’t tell my business partner though)

If you want a more in-depth review, then check out this article here.

As mentioned earlier on the blog, Anchor allows you to put jingles in very quickly. Some are a little questionable though.

6. Podcast practice makes perfect 

Your first podcast will always be your worst, or at least you’d hope so.

You’ll learn a lot on your podcast journey so keep trying new and creative things out, keep an eye on your metrics, get feedback and experiment. Your listeners will thank you. .

Good luck on your podcasting journey and check out the other episodes in our “how to make a business podcast series” below.

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