The difference between awful and great content
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“Speakers who talk about what life has taught them never fail to keep the attention of their listeners.” ~ Dale Carnegie
What’s the difference between good and awful content?
When first coming up with content for your video your primary thoughts should be: how can you make this personal? How can you show them this works? How can you demonstrate value?
If they see something that’s different, personal and works for them, they will keep coming back for more.
The BIG issue:
We are in the age of the internet. With information at our fingertips, everyone has the possibility to know everything. But, does this mean everyone does know everything?
Content, nowadays, is the same. We can get the same 5 answers to the same 5 questions from 5 different sources, so… make yours unique.
“But that’s so much easier said than done!” You may say.
Okay, we understand that the problem is, the more content that’s made, the harder it is to add real value.
Your content’s goal should be to get people to stop and think about the information you’ve given them and then relate it to their own business, so you use this. You’ll have an upper hand on your competitors.
Tell me more:
Well, since you asked so nicely.
Did you know your brain is made up on millions of neurons that band together to create a singular idea.
During a video you share these same ideas with your audience. But if they’ve already had that thought before, they’ll simply zone out.
So how do you know if you’re creating great content?
Hang off experiences, results, stories and keep it personal and entertaining.