Create training clones – Case studies

 

Below are some examples of businesses who have been using video to systematise their training. The videos will show you why they wanted to do this and the results they had. 

Create training clones – Case studies

 

Below are some examples of businesses who have been using video to systematise their training. The videos will show you why they wanted to do this and the results they had. 

“’I’ve said it for four decades – work ‘on’ your business, not just ‘in’ your business! ” Michael E. Gerber

Care Med – Example video 

Who are they? A supplier of Care beds and equipment 

Goal: To dramatically cut travel and training times using how to videos

Stage of the pipeline: Training/support

Number of videos produced with BFB so far: 6+

Potential traps: Creating long training videos with the assumption people will watch the whole thing. Break you training in to small chunks and you viewer will digest it like the chapters of a well written novel. 

Care Med
 – Example video  

Who are they? A supplier of Care beds and equipment 

Goal: To dramatically cut travel and training times using how to videos

Stage of the pipeline: Training/support

Number of videos produced with BFB so far: 6+

Potential traps: Creating long training videos with the assumption people will watch the whole thing. Break you training in to small chunks and you viewer will digest it like the chapters of a well written novel. 

CitySprint – Example video 

Who are CitySprint?: A national logistics firm 

Goal: To improve internal comms and training across the nation

Stage of the pipeline: Training/comms

Videos produced with BFB so far: 35+

Potential traps: Thinking that just because people work for you they are going to watch what you send them. Take the time and effort to have some fun with training and comms so your viewers want to watch the next one and soak up all that yummy info.

City Sprint – Example video  

Who are CitySprint?: A national logistics firm 

Goal: To improve internal comms and training across the nation

Stage of the pipeline: Training/comms

Videos produced with BFB so far: 35+

Potential traps: Thinking that just because people work for you they are going to watch what you send them. Take the time and effort to have some fun with training and comms so your viewers want to watch the next one and soak up all that yummy info.

Dor2dor 

Who are they? A leaflet distribution franchise

Goal: To provide a bank of online training for their franchisees

Stage of the pipeline: Training/Support

Potential traps: Not chunking the training into manageable amounts. Training ought to be digestible over a number of videos rather than one monster video. Ten minutes is an absolute maximum even for complex training subjects, we’ve found. Go for shorter with the effort put into being focussed tightly on a sequence of modules (and nothing more) as Jeff has done.

Dor2Dor

Who are they? A leaflet distribution franchise

Goal: To provide a bank of online training for their franchisees

Stage of the pipeline: Training/Support

Potential traps: Not chunking the training into manageable amounts. Training ought to be digestible over a number of videos rather than one monster video. Ten minutes is an absolute maximum even for complex training subjects, we’ve found. Go for shorter with the effort put into being focussed tightly on a sequence of modules (and nothing more) as Jeff has done.

Our best video options for training video

DIY VDEIO SELECTOR
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Our best video options for training videos

DIY VDEIO SELECTOR
Pro video service selector
CASE STUDIES
INSPIRATION
But How
CASE STUDIES
INSPIRATION
But How
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