Create training clones – Inspiration
Below are some examples of businesses who have been using video to train their staff and clients saving them huge amounts of time. Give them a watch to see how they’ve gone about doing just this.
Growtivation – Product fitting training
Who are they? Trade building and garden supplies
Goal: To create training videos for the trade, end user and marketing purposes
Why?: Training videos for external use provide a service to the end user but also to those considering a purchase as it lets them see past the point of sale as to how easy the product is to fit or use.
CitySprint – Internal update
Who are they? A national logistics firm
Goal: To update their nationwide team of new employee perks
Why: Another written e-mail is easy to ignore or put aside for later. Pop a couple of your team in a hot air balloon and suddenly you’ve grabbed attention. Team updates are the place to get playful and have fun to ensure comms are noticed.
Ash Logistics – New staff training
Who are they?: A logistics firm
Goal: To systematise the training process so that management can focus on other things,
Why: Systematising your training in to a video series means once its shot, you don’t have to do it again. This could save hours or even days when it comes to training and the contents always there, so if you need to remind your staff of anything you just email them the video again.
Care Med – After purchase client support and troubleshooting
Who are they?: A provider of healthcare equipment
Goal: To cut down the amount of site visits to show clients how to set up and maintain products
Why?: If you’re always getting asked the same questions, getting loads of support calls or travelling miles to support people then video could change your life.