Video marketing ideas that work

Use the below chart to examine how video works in different areas of the funnel and:

• Get video marketing ideas
• See how fast and effective they are
• Learn how to get the best return on investment

Awareness

#1 Social media video ideas (Organic)

• Long educational videos
• Short educational videos
• Live videos
• Video podcasts

How to get the best return on investment

• Post daily

• Use content to educate, entertain and inspire your following. Encourage comments, sharing and interaction to drive your videos to a wider audience.

• “Over film” then edit footage from one video in to another piece of communication that fits in with your overall strategy to keep up with the post schedule and to save time and money

Realistic speed of results

(Going viral is a one in a billion chance)

Long term potential

(Assuming you post on a very regular basis)

100%

#2 Paid video adverts

• Product promo
• YouTube ads
• Facebook/Instagram ads
• LinkedIn ads

How to get the best return on investment

• Produce multiple short adverts.

• Use each different version to focus on one specific part of your product or service.

• Make sure your targeting is set up very, very well.

• Test, test, test.

• Adjust then re-test.

Realistic speed of results

Assuming you've set them up well)

60%

Long term potential

(So long as they work after testing)

100%

#3 Video for SEO

• YouTube videos

How to get the best return on investment

• Research search terms on Google and YouTube

• Produce videos that answer these terms

• Rank on YouTube and Google with your content and then include cards and links to drive people back to your business

Realistic speed of results

Assuming average competition for search terms

30%

Long term potential

(So long as you rank)

100%

#4 Collaborative video

• Produce videos for industry publications

• Live/pre recorded interviews with industry experts

How to get the best return on investment

• Find well respected people or publications to share your content or appear in it. Make sure the topic is relevant to both their and your viewers.

When the content goes out to their audience you fast track credibility as your guest has already spent the time building a following which reflects very well on you

Realistic speed of results

Assuming your guest has an engaged following

71%

Long term potential

(Assuming you can keep finding new people and publications)

75%

Consideration

#1 Testimonial videos/Case studies

• Longer detailed case studies

• Short testimonial videos

• Social media squares with subtitles

• Re-marketing ads

How to get the best return on investment

• Produce a long, detailed case study to send to those who enquire

• Edit it in to a shorter 1 – 2 minute version for your website

• Repurpose 5, 30 second versions for awareness that focus on one feature or benefit at a time. Post on social media.

• Remarket the shorter videos to people who have been on your website and not converted to a sale or enquiry.

Realistic speed of results

(Assuming you position them well)

75%

Effectiveness for conversion

(Assuming you position them well)

90%

#2 Educational videos

• Produce longer deep dive educational experiences that show people you are capable of solving their problem

• Produce short educational videos that give people a taste of your knowledge and credibility

How to get the best return on investment

• Produce a longer educational video for those who are seriously considering you

• Cut each chapter from the long video in to short videos for your social media and website

• Use them on social media, scattered about your website, e-mail marketing, on landing pages and pitches.

• Mix them with testimonials and promo as well as all around slick marketing to enable them to work best.

Realistic speed of results

(Assuming your viewers can find them)

50%

Effectiveness for conversion

(Assuming your viewers are interested in your chosen topics)

75%

#3 Promo/explainer videos

• Short product promo

• Short service explainers

How to get the best return on investment

• Over shoot on the filming day to enable you to produce multiple versions of your video

• Get creative with how your present this information, business promo is often dull and a turn off.

• Use them on your website, social media, e-mail marketing, paid remarketing, paid ads and sales pitches.

• Promo for services: Use as part of a larger video marketing strategy, alone they are pretty useless.

• Promo for products: Vary and test your videos to see which performs best.

Realistic speed of results

(Assuming you position them where people want to watch them)

30%

Effectiveness for conversion

For products

81%

For services

20%

Sales

#1 Personalised pitch video

• Introduce yourself, how you can help, include testimonials and make a viewer feel special

How to get the best return on investment

• Present how you’ll help solve your new prospects problems

• Include testimonial videos that prove you do what you say you do

• Investigate the prospect, include something personal you know will appeal to them

• Ensure your video and audio is quality. A phone shot video does not give a viewer the wow factor you need for this to work.

Realistic speed of results

(Assuming you plan and produce it professionally)

100%

Effectiveness for conversion

(Assuming you plan and produce it professionally)

100%

#2 Process video

• Show the steps you’ll take to solve a problem to let viewers behind closed doors.

How to get the best return on investment

• Simplify how you work and how you get results with your processes to make the viewer feel like they are in safe hands.

• This will work hand in hand with your consideration content and awareness content to paint the picture that you are credible and professional

Realistic speed of results

(Assuming your prospect cares about process)

50%

Effectiveness for conversion

(Assuming your prospect cares about process)

49%

Support

#1 Training videos

• Train your staff and clients on how to use your products or services.

How to get the best return on investment

• Find the areas where you clients need most support and build a bank of video content they can access.

• Viewers will have on-demand training so they will never have to wait and you will save a huge amount of time not having to answer the same questions.

• Repurpose training for consideration and sales content too (in some cases it might even work for awareness)

Realistic speed of results

(Assuming people can access it)

100%

Time saving ability

(Assuming people can access it)

75%

#2 FAQ’s

• Answer the questions people have in personal and presented videos.

How to get the best return on investment

• Keep them short and to the point

• Use them in your on-boarding for new clients as well as staff training

• Position them on your website behind a password if they are sensitive or where anyone can see them to show how you support clients.

Realistic speed of results

(Assuming you position them well)

90%

Time saving ability

(Assuming you position them well)

75%

Video marketing ideas that work

Awareness

Consideration

Sales

Support

Where we hang out

Services