Video Podcast Production
Build awareness, credibility and differentiate
Warning, video podcasting might get you noticed.
📹 Fed up with poor reach?
The internet is saturated, the social media platforms are destroying organic reach, ad prices are going up and getting found on Google has become a mythical quest. It’s time to think outside the box and look at less saturated platforms like iTunes, Spotify and YouTube. Video podcasts allow you to target all of these so you can get in early and take advantage of their growth.
📹 Appeal to a new, growing audience
According to the demographics, Podcasts are listened to by more affluent, educated and all round awesome people. They are growing year on year by 20% and with Amazons Alexa and Google Home selling like wildfire, Podcasts are now only an “OK google” away.
📹 No time to create the content your business needs?
Filming your podcast allows you to create detailed and quality video along with an audio show. Chopping the video in to short, one minute trailers will give you a heap of content you can use to promote your business on every platform. For successful, time poor businesses, video podcasts can give you in a day what you might struggle to produce in weeks.
📹 Feel let down by existing distribution?
Filming interviews with knowledgeable people that your audience will learn from and respect, means you can share each others distribution network. This ‘piggy backing’ of audiences is the fastest way to grow your audience and helps all those lovely humans who are listening to be part of a network of ideas. It builds relationships too, imagine how you’d feel being invited to come on to a professional podcast.
📹 Not getting shares, comments or likes?
As the world becomes more automated, people will crave a personal connection more than ever. Watching or listening to one video podcast for 20 minutes can give someone the “know, like and trust” feeling. Imagine what happens after 10?
📹 Not differentiating enough?
Although podcasting is not a new form of marketing, it is still in the early days. Having your own video podcast show will set you apart from the competition as forward thinking and edgy (blimey it even makes Dave look forward thinking and edgy!) which sub-textually says a lot about your business and the way you do things.
How does podcasting work?
1. Chose – Pick one of our podcasting packages, audio only or video and audio
2. Book – Select your date to record
3. Prepare – Prepare your show. We can help you create a format to follow.
4. Record – Come to the studio and record your show
5. Edit – The podcast will be turned around in 7-10 days
6. Distribute – Use our distribution guide for extra tips and tricks
Serious about starting a podcast?
Sign up for the 4 part how to make a podcast series and learn.
Show 1: Why podcasting is a massive opportunity
Show 2: How to prepare your own show
Show 3: How to produce a show
Show 4: how to promote your show – free 70 point checklist included
Video podcasting FAQs
Can you help us create a show style?
We sure can, we call this a screen test. You can find out more information here. We can help you come up with ideas, running orders, tone and branding of the show.
Can you record shows outside of your studio?
We can, but it is harder to guarantee quality as we will need quiet. Also if you want to film it, the look and feel of the set will need a lot of planning.
It’s something we sure can do, but we’d advise a screen test first to work this all out.
Do you have to film it?
You can record an audio podcast without the video. We love the video as an extra because it helps with the show promotion so much more but we have packages for both options.
Can you teach us to present a show?
If you are new to podcasting or presenting and are feeling a little overwhelmed by it all, we offer presenting training. You can see our packages here, it’s a good idea to get off to a running start so we’d always advise this.
Can you help us promote our show?
We promote our own and have a 70 point checklist you can follow to get more downloads or views. We can also teach you how to promote it yourself and take advantage of Youtube and iTunes.
How many people can we have in the show?
We’d recommend no more than three people in one show, two guests and one presenter or two presenters and one guest. Ideally 2 people is the best solution.