For video communication of the month April 2019
Why they made the finals
The chances are if you’re reading this, you’re not an expert in glue, if you are, welcome to the site.
The reason this video makes for excellent communication is because of the creative way it makes a point. You see, glue like this usually gets very, very hot, which means its dangerous and the heating is expensive.
The Alphabond team developed a glue that gives excellent results with less danger and running costs but just saying this, would be dull and too obvious.
Comparing it to an everyday drink like a cup of tea gives it a creative spin which provides entertainment and follows the golden rule of “show, don’t tell.”
It’s a lesson in creative communication you should note down.