For video communication of the month May 2019
Why they made the finals
If you go back and read what we’ve written below finalists every month for years, you’ll notice one thing (Don’t worry, we will tell you instead of making you do all that work)
“Show, don’t tell” is something we rattle on about a lot. You see, great video, especially promo, is hard to make because you need to come up with a creative way of showing people what you do or can do without just saying it.
The HBS Group have taken the benefits of the pencils they sell and instead of saying “they’re strong” “they don’t break” they are showing it with video evidence. Not only are their benefits now believable, but it’s fun to watch!