Why and how to get Google reviews
Why and How to get online reviews on Google
Get your Place ID link here:
Copy this link and add your Place ID link to the end then send to clients: https://search.google.com/local/writereview?placeid=
Note, when you click the above link it wont take you anywhere, you need to click it then copy the url and add you id to the end of it
Humans are flippin’ lazy.
You see we’d rather take the easy path than the hard path in most situations and why not?
The same can be said for making decisions. We’d rather let someone else do the hard work.
Offline it works in the from of referrals. Triggers for services appear between friends in conversation which result in (say) Jane asking (say) Peter who their accountant is.
Because Jane’s been friends with Peter for years (well, we say friends but actually there’s some current weirdness due to his overly ‘friendly’ manner lately but we’ll let it pass for now) and she trusts him.
And there are still businesses that are proud of the amount of business they get this way saying hilarious things like “I get all my business from referral and nothing from online”
But for the more innovative and modern amongst us we’re going to let you in on a little secret:
91 percent of people read online reviews, and 84 percent trust online reviews as much as a personal recommendation.
And they make that decision quickly! Sixty eight percent form an opinion after reading between one and six online reviews.
The 100 review challenge.
Over the next year we’re going to try to get 100 reviews on our Google and we think you should do the same.
Not only is it a great way to help people make decision through the wisdom of crowds
But Lord Google smiles down kindly on businesses with reviews with better rankings.
Now this opens up a potential issue because if you ask people for feedback they might, well, just give it to you.
Should you be worried about the odd bad review?
Well actually if you’re anything like us you’ll see a thousand 5 star reviews and call nonsense!!
Companies are run by humans, and humans are never perfect. We make mistakes. Ed makes loads, we don’t even know how he survives on a daily basis.
The fact is, 68% of consumers trust reviews more when they see both good and bad.
Not only that but 30% suspect censorship or fake reviews when they don’t see anything negative at all.
So don’t worry if you get the odd 4 star or 2 or even 1. It just means you’re human.
What if I get a bad review?
If you get a bad review, just address it quickly and professionally. This won’t go unnoticed either.
The great things about positive online reviews are once a few are read, the impression made can be so great any further negative comments are overlooked.
A study by Brent Coker showed that positive reviews overpower negative reviews to the point where they’re almost forgotten if there’s a decent amount of positive reviews
So how are you going to get your 100 reviews? Well they won’t just appear on their own, actually some might but most you’ll need to ask.
And we believe it needs to be personal at the point where you’ve just completed or delivered and they’re super duper happy.
Unless they’re not then don’t maybe don’t ask (instead fix the problem obviously!)
Unfortunately Google has not made it that simple for your clients to leave you reviews.
Watch the next video for the quickest method of getting your clients to review you.