(air siren blaring)
- On the age of January 1940,
bacon, sugar, and butter were rationed.
- Good news for pigs, bad news for the UK.
Followed by meat, tea, jam, biscuits.
- [Man] Breakfast cereals, cheese.
- Being British, unlike me, the population
probably moaned about it for awhile
until they realized that with a little creativity
it wasn't all bad.
- They had some tricks up their sleeves.
They overcame the milk ration
by watering down full fat milk,
the fat ration by using all liquid fat from meat,
and the bread ration by using stale bread
as garlic bread, bread crumbs, or a dessert.
- Ways was born.
But in the modern day, a loss for consumerism has taken over
and we no longer adopt these practices on mass.
- Until now that is.
You see we've gone World War II on video
are gonna show you how to repurpose your rations
to make the cheapest video ever.
- So here is how you can turn one video into 10.
On the main blog post, you'll see we've repurposed
this entire video to match each suggestion.
- Let's do this!
- Number one, your main video.
- Let's just assume for the sake of argument
that the video we're gonna repurpose is a vlog,
much like this one.
You make it, and you put it on a blog post.
- Number two, the social media blog teaser.
- Short form content works really well
on the social media platforms.
If your material is long or even if it's not,
you can cut out some of the juicy information
to captivate people in your timeline.
- A compelling writeup with this will encourage them
to watch the clip, then click the link
that's in the description.
The great thing about this is people are more likely
to spend longer watching the video on your website
than they are on social media,
so you'll keep them more engaged.
It's a nifty trick.
- Number three, remarket.
Take your video in it's full form
and use it to remarket to people
who have visited your website.
- You can cut it to become a short trailer that might
show up before a YouTube video
which again ought to drive them to your site.
- Number four, stories.
Stories are big on Instagram, Facebook,
and soon, LinkedIn.
Unless your watching in the future
and they've already come out on LinkedIn then we apologize.
They are usually filmed on a phone,
so they're in the same aspect ratio.
They'll look like this.
(groans)
- Pull out the most informative or engaging 15 seconds
snippet of your video, edit it in 1080 by 1920 aspect ratio
and upload.
Stories are really addictive, so keep them coming.
You can upload one a day, giving you more time levels
of repurposing and super cheap video.
- Har har.
- Number five, transcripts.
Use a company like rev.com to pull the transcript
from your video, it's cheap as chips.
- It can then be used in your blog post,
in a LinkedIn article, a Facebook post, you name it.
- Number six, audio podcasts, otherwise known as podcasts.
Without, you don't need the word audio.
If your video is quite long and a chatty subject,
this might actually be a better way
for people to consume it.
And also they'll have no excuses.
They can listen to it on the move.
Number seven, YouTube.
It's as simple as uploading your video to the platform.
If it's great content, YouTube will distribute it
on your behalf to all the right people.
Number eight, stills.
- [Man] Greg?
- [Man] Greg.
- [Man] Greg?
- Grab stills from your videos.
You might find a new profile pic, banner for your marketing,
product shots.
- Number nine, bloopers.
You won't find any of me.
Which.
(stutters)
But these, but in these.
That's right, we all make mistakes.
And when it comes to video, we make lots of them.
Trust us.
We make lots.
- Take all the outtakes from your shoot
and cut them into one video,
and then you can repeat all the previous eight steps
we've just taught you and make 16 videos,
making your video about 50 peer clip now.
Number 10, over film.
Now this isn't technically one video,
but making use of filming time.
You can make the most of your shoot
by grabbing short videos, FAQ's, or banners.
- So if you look at it like this,
if you've been quoted 2000 British pounds
for a particular video and you're thinking ouch,
multipurpose it and then you have 10 200 pound videos
that you can repurpose for months.
Or if you're really stingy, years.
- So I hope that was useful.
Join us next week when we'll be teaching you
how to repurpose your underpants for the next month.