The tools and services I use

I get asked a lot about what kit I use on the channel so below is a list with short reviews of the products and services. I hope it helps. 

I use two different set ups, one is way cheaper than the other and I’d actually recommend the cheaper set up for most channels which is the Sony a6400 with a Rode Wireless Go mic. 

It’s by no means the latest, greatest kit, but I honestly see no need to spend more (I’m really tight though).

I film all my B-roll on the a6400 as well as a lot of my presenting. I don’t use the kit lens mentioned in the video though (unless I’m traveling, as it’s so small).

The lenses I use are the 35mm and the 16mm which you’ll find via the button below.  

Dave’s produced a mini course on how to use the entire cheaper set up in the video so give it a quick watch before you visit the link.  

I edit on Final Cut Pro X. Its about £300, but you only ever pay once which makes it way cheaper than Adobe Premier Pro. 

Why buy it

Its fast, less complex than programmes from Adobe and it has never let me down….EVER!

Who’s it for

If you started on iMovie, then this is the natural next step to take. 

Final Cut is for creators who want to take their content seriously and I believe you limit your creativity by avoiding a professional option, so serious creators please take note. 

I’ve not had this very long, but for myself and the guys at the production company it has been a game changer. 

ReCut (Mac only) cuts the silence out of your videos which means it can almost do an entire stage of your edit for you. 

You just drag in your clip and it auto cuts the dead air between takes. 

The video on the left shows it working at 3 minutes in. 

They have given Film Booth viewers 10% on the below link now too 🙂 

We actually offer editing to YouTubers as a service. 

It’s not about just putting clips in line though, we want to help creators take their content up a level, increase retention and get a better response from their audience with more creative content.

The service is specialist YouTube editing which is a very different game to traditional editing so we won’t be the cheapest option out there but if you’d like to learn more, feel free to send us a message below.  

There’s a lot you can do with TubeBuddy, the keyword research gets all the press but it’s something I no longer use and really it’s not the best thing about TubeBuddy and never was. 

Split testing, however, is! 

I am always making new images for older videos and then split testing them to try and boost their click through rates and TubeBuddy is pretty much the only way you can do this. 

Theres tonnes of other helpful features as well but this alone is worth the price tag.

VidIQ gives you some seriously powerful stats when it comes to researching your niche, topics and competition that help you figure out what videos get more traction than others 

This is what I tend to spend most of my planning time doing.  

The “views per hour” stat they give you, for example, is one of the best indicators as to how “hot” and in demand a topic is and you can learn so much from studying videos with a high VPH. 

There are other features that are less well known than the keyword researching tools I use too. 

The competition analysis, words per minute and daily ideas are something I feel should be getting way more attention as they save a huge amount of time when doing analysis.

 

If you can’t film your own b-roll or even if you can, stock video is a must have for serious channels. 

We’ve been using Storyblocks at the production company for over 7 years and it just keeps getting better and better. 

They also have an option for photos, videos and sound effects which, combined with the video, takes your production up a level.

I use the stock in almost every video I make mixed up with my own footage and it’s one of the easiest products for me to recommend as the quality and variety gets better and better every day.

Check out the (old) video I made on it to learn more.  

Ive been using Shutterstock for images, photos and graphics since 2014 at the production company.

As i’ve made my own b-roll more and more, the images have started to feature less in the content but for thumbnails, faceless videos and marketing, this is a no brainer as the amount of options they have is endless. 

They also own Premium Beat which provides really high quality music but it was always a bit too pricey for our needs.

Theres a lot of options out there for music tracks and sound effects. 

I reviewed multiple platforms and Soundstripe won for me and we’ve been using it on the channel and in the production company for years now. 

I could not live without it. 

The quality is very high, their terms and conditions don’t have any confusing loopholes and their team have been very helpful. 

10% OFF: BUSINESSFILMBOOTH 

I don’t tend to go crazy with using templates but when I do I usually buy them from MotionVFX. 

The most used effect I use is called MCamm, it zooms in and out like a camera and its free! 

I also use Mluts, also free, which I use on a regular basis. 

It’s all stuff for Final Cut Pro but unlike a lot of templates you can buy, they are reliable.

I’m biased because I built this, but for a small amount you can download 500 YouTube animations to use in your videos to help you get more likes and subscribers without having to beg.

 

I hate this platform as much as I love it. 

Fiverr is awash with scams and poor quality but there are also some amazing opportunities for creators who think outside the box. 

This is where I get my jingles made that I use in videos for about $12 and without saying too much,  I’m going to be using the talents on here a lot more in the future. 

For most its a place to outsource tasks, for me, its the place to find things that really differentiate your content and surprise your viewers.

I tested about 5 of the best known live streaming solutions in depth and this one was the easiest to use and had some of the best features. and i’ve been using it for about 18 months now. 

E-Camm is Mac only but it’s interview mode is genius – simply send someone a link and they end up in your stream. 

The customisation gives you plenty of features too.

You can also use it to produce your videos as a recording device in 4k!

I’ve not used a PC since 2004 so it’s not easy for me to comment but I have used StreamYard for a live event and it is really easy to use and browser based which makes it great for remote interviews. 

I found the customisation a little limiting but for most that wont matter. 

If you make YouTube videos and then repurpose them to social media you have to have subtitles in your videos. 

It’s also recommended that you upload them to your videos rather than relying on YouTubes auto captions. This will boost retention with viewers who’s first language isnt English as well as give YouTube accurate data to understand what your content is about. 

Typing them out is time consuming and annoying, it also makes no sense when Rev will do it for about $1 a minute. 

They’ll give you an SRT file you add to your editing software and the subtitles will appear by magic.

We use this a lot at the production company.

$10 – COUPON WITH THE BELOW LINK 

Check out the (old) video to learn more.

There are so many platforms for making courses, memberships and email marketing and for years I used options that cost 3x the price of what I use now. 

Kartra is by no means the best software in the world but it’s cheap, full of features and easy to use (compared to other platforms). I actually found it to be better than the more expensive options too in many cases. 

You can build courses, membership sites and manage your email marketing which every YouTube channel needs to consider. 

As you get more contacts and want more memberships, the price goes up but I’d say for the majority of channels, especially those who have never used this type of software before, its a good place to start. 

It’s got a free trial for 2 weeks, which is enough time to tinker with it. 

Business Film Booth is a production company in the UK and you can hire us for: 

• Production training

• Editing

• Filming 

• Studio hire

• Writing/scripting 

• Strategy 

I get the guys to help with more complex edits and effects, as well as to get my final feedback before launch.